Authors must market and promote their book on their own, especially those who are self-publishing. To do so, you must create an online presence.

Inbound marketing is a relatively new approach to marketing. In the past, we pushed out messages to our potential customers. You may still use that approach sometimes, such as when you advertise. However, business owners today should also use inbound marketing, which is drawing people into your business instead.

Responsive web design is important. After all, more than 50 percent of people are looking at your website on a smartphone, tablet, or another device. Your website can look top-notch on a laptop, but if it is hard to read on a device, you’re going to lose business.