Let’s face it – if you don’t have an active social media presence in this day and age, you may as well not even exist. As a business, your goal is to reach out to as many people as possible, and there is hardly any medium of communication that is as easy and as far-reaching as social media. Still skeptical? Here are a few reasons
What are PGB, CMYK, and HEX? Though at first glance, the words may only seem like random acronyms, but they are a part of our everyday lives in the colors we consume on a daily basis. Because of the impact visuals have on us and the force of color psychology in marketing, brands sometimes need to be very specific of the shade they choose for their
The fact that businesses continue to communicate with customers through email speaks a lot about the popularity and effectiveness of the tool. Had it not been effective, it would have gone extinct as others started to take its place. And yet, despite the influx of other mediums such as social media, email has continued to be a benchmark for profess
Facebook dominates the social media landscape today due to its massive user base. Official statistics show that over 1.5 billion people use Facebook every day and over 7 million advertisers use the platform to promote their brand. With that kind of reach, it’s no wonder that brands like Happy Socks have been able to become global favorites th
Working with a designer on a project can be as tricky as any other relationship in your life. It requires patience, communication and mutual respect. But it can get frustrating if your collaboration isn’t working out the way you want. We’ve got five do’s and don’ts to help you get the most out of your experience with your de
Bounce rates are the percentage of single page visits. This means the users who reach your landing or home page that don’t go any further. A high bounce rate is usually indicative of the fact that your landing page is either irrelevant to your users or that it is not designed in a way that is user friendly. If you’re trying to increase
There’s so much that goes into creating a steady, well recognized business that can continue to thrive despite competition. But there’s nothing quite as important in the stepping stones of business success like branding. Good branding can take your business from merely good to excellent in the eyes of consumers. It’s both a solid
You have emails to reply to, meetings to schedule and attend, orders to place, and proposals to draft. Everything seems to squeezing in on you and there doesn’t seem to be enough time to fit in everything in twenty four hours. Don’t worry. It’s possible. If you’re a young, busy owner of a small business and time management i
A logo is one of the most important parts of a brand. It might even be the very first thing that people notice – even before your brand name! This is why it is so incredibly important to pay attention to how your logo looks and the vibe it gives off. So many people think they’re better off doing a DIY version of their logo because it wi
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