Blogging feels like a chore to small business owners. And unlike bookkeeping or some administrative tasks, this chore is one you often push aside.
I'm a website designer so I know that there are a lot of things that a website could have, but should it? We get requests all the time for some pretty crazy things like; having a menu button produce a "ding" sound when you hover over it or having leaves fall to the bottom of the website just because it was the fall season. These features may be neat or cool but do they do anything to enhance how your website works?
Your website is the most critical marketing asset your business has. Just about every business needs an online presence to get to buyers in the internet age. I challenge you to find a highly successful business that doesn't have an online presence.