Authors must market and promote their book on their own, especially those who are self-publishing. To do so, you must create an online presence.
Blogging is not an easy thing to do for most busy business owners. Creating content takes work and time, and time is money when you run a small business. I recently explained why blogging matters for your business. Now that you’ve started a blog, let’s take a look at how often you should post.
Your website is the most critical marketing asset your business has. Just about every business needs an online presence to get to buyers in the internet age. I challenge you to find a highly successful business that doesn't have an online presence.