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Myra Ray

6 Steps to Develop Personas for Your Target Clients


Business owners learning about marketing may stumble across the idea of creating personas for their current or target clients. While creating personas sounds like a good idea, many entrepreneurs struggle with how to get started. Here is a step-by-step guide to personas.

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Myra Ray

Content Marketing: How Often Should a Small Business Owner Blog?


Blogging is not an easy thing to do for most busy business owners. Creating content takes work and time, and time is money when you run a small business. I recently explained why blogging matters for your business. Now that you’ve started a blog, let’s take a look at how often you should post.

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