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Improving Your SEO - Title Tags

Want to improve your SEO? Below is one way you can improve your on page SEO checklist.

Remember playing tag on those summer-time days with neighborhood kids, as a youngster? Sometimes we would tag the closest kid to us, or maybe our best friend. Then there were the times we would tag the person we wanted to notice us. We saw each kid, but we choose the one closest to us, one we knew well, or one that peaked our interest.

That’s exactly how people choose to click on websites after a web search, which is closest (or at the top), one we notice or peaked out interest, or one we already know. Title tags are used for improving your SEO as well as help to make a split second decision by the user.

Title tags are those words that you see at the top of your browser bar inside each tab. They describe what is on the Web page. Ideally, they consist of KEYWORDS. Keywords are the words, and sometimes, phrases in your web content that will be found when Web users type it into their SEARCH ENGINES. An example of a search engine is Google, Bing, and Yahoo. Search engines put great prominence on title tags and we all want to be top-ranking.

So how can you make your title tags to get noticed?

  1. The format of a title tag should be:
    First Keyword or Phrase – Second Keyword or Phrase | Site Name or Bran
  2. The length of the title tag that can be shown in most browser tabs is about 55 characters. That includes spacing.
  3. Title tags are used in many social media platforms, including Facebook.
  4. When deciding what to use as a title tag, first think of keywords, then think of how they will influence the reader. Combine the keyword into the influencer. An Influencer is a word that will help the user make a decision. It may or may not be part of the keyword. A person in Raleigh might use SEO Raleigh when looking for someone local to help with his or her SEO.

Here is an example of a Title Tag:

With the growing number of social media platforms, it is important to make sure your title tag contains not only important keywords, but words that will make the reader want to visit your site. In search engines, after the 55 character limit, you will get an ellipsis (…). However, longer title tags will work better in the social media arena with more CLICK-THROUGHS. Click-throughs is the action or facility of following a hypertext link to a particular Website.

Here are examples of how a title tag is used on Facebook:

Ready to go play tag?

Now that we have an understanding of title tags, let’s move on to how to create the Title Tags in both WordPress and Joomla!.

How to Create a Title Tag in WordPress:

Title Tags derive from the Site Title. Unless you use an external plugin, the Title Tag is the site name. You can get to the site name with the directions below.

  1. Login into the backend of WordPress'
  2. Go to Settings>General
  3. Look for “Site Title”. Here is where you put your site title or for WordPress, your site name.

My recommendation is to use an external plugin like Yoast. This way, you can customize your title tags.

How to Create A Title Tag in Joomla!:

The Joomla! core files contain everything you need to create and manage your Title Tags.

How to use your site name as your title tag:

1. Go to System> Global Configuration

2. Locate “Site Name” and put your site name there.

3. In the same window, look to the right and locate “SEO Settings.” Under SEO Settings locate “Include Site Name in Page Titles” Here you have a choice of After, Before or None. Choice your preference.

In Joomla! you can customize your Title Tags per each page. We look at the menu item for that page.

Below is how you can customize your Title Tag per page.

1. Go to Menus> and choose the menu that has your page on it.

2. Find the page in which you wish to customize the Title Tag.

3. Locate Page Display. Type your Title Tag here.

Note: Depending on how you set your Global Configuration, is how the Title Tag will appear:


Site name | Title Tag : if you set your Site Name in the “Before” position
Title Tag | Site Name : if you set your Site Name in the “After” position
Title Tag : if you set your Site Name in the “None” position

I hope this gives you a better understanding of title tags and how they can help improve your SEO. Be sure to always includes them in on page SEO checklist.

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