Search engine optimization (SEO) is the process of improving your website so that it attracts more visitors from search engines. The goal is to get your website to rank higher in the organic search results so that it is more visible to people who are looking for what you have via the search engines.
So, why is it important for your website to be listed on search engines? On Google alone, there are more than 3 billion searches done every day. Think about that. If your website is not indexed on Google, the number one search engine in America, you are potentially missing out on hundreds of chances for someone to visit your website and potentially buy your products or services. Practicing search engine optimization (SEO) can really improve website’s ranking and help you get found by your potential customers.
The job of a search engine is to provide you with relevant and useful information when you are looking for it. In order to find that information, search engines send out what are known as “spiders” to crawl through the web searching for that content. Those spiders try to figure out what each web page is about and from that data, they create a list of results that are relevant and useful to searches. Then they rank those results based on the popularity and authority of those websites. This ranking is what you see when you look at a search engine results page (SERP).
So, big search engines like Google, Bing, and Yahoo are constantly indexing hundreds of millions, if not billions, of web pages. How do they know what to show on the SERP when you enter something into the search box? The search engines think about two main areas when deciding what your website is about and how to prioritize it.
If you were to do the same search query on different search engines, chances are you will see different results. That is because each search engine uses a proprietary algorithm that considers multiple factors in order to determine what results to show in the SERP when a search query is made.
A few factors that a search engine algorithm may consider when deciding what information to show in the SERP include:
When developing an SEO strategy, it is best to split your plan into two buckets: on-page SEO and off-page SEO. On-page SEO covers everything you can control on each specific web page and across your website. Off-page SEO covers all aspects of SEO that happen off your website to get quality inbound links.