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“Marketing” means doing all sorts of things to get the word out about your business and attract customers. You might advertise, join networking groups, adjust your brand to be more appealing, and more. One form of marketing you may have heard is called Inbound Marketing. This is the idea that you can help potential customers find you wh
Marketing is a critical piece of doing business. After all, you need to let people know you exist. This awareness is why marketing teams do what they do. Many Raleigh and Cary companies, especially smaller firms, do not have internal marketing teams, so they outsource the work. Of course, as you consider marketing agencies, you’re going to as
  It’s so easy to let a project fall to the side for awhile. Procrastination happens, and life happens. Suddenly, you realize you absolutely need that brochure this week, or the sales team must have something to present tomorrow. You ask your marketing team: can I get that in two days? Unfortunately, no. Raleigh and Cary web design busin
Business managers spend a lot of time creating content and then send it out to the world. And then … nothing. No one comments on your Facebook post. No one replies to your email or clicks through to your website. What happened? Many things can go wrong with delivering content to your potential and current customers. We recently talked about
Websites aren’t a “set and forget” project. As Raleigh and Cary business owners know, your presence on the internet in today’s world is vital: “around 97% of customers use the internet to search for local business.” Today, consumers’ tastes and preferences are constantly changing, as is the code supporting
Creating content month after month is a challenge for even the largest company. And those companies have teams of people dedicated to the task. The Raleigh and Cary small business owners with whom we work are often interested in content as a way to reach their audience, but many find it difficult to produce that content consistently. Last month, we
Marketing your small business is work you do with one goal in mind: finding more clients. Last month we talked about being a “builder” when marketing your business in Cary and Raleigh so that you target the right group of people. As you market to this group, you are working to build your clientele list. But building a business isn&rsquo
The number of websites hacked in 2016 increased 32 percent from the previous year. There are many forums where users post every day about new strategies for breaking into your online files. Small business owners might wonder why anyone would hack their small website, but even low-traffic websites provide value to hackers. Hackers often rely on smal
This is the third of three posts this month describing my Builder, Creator, Deliverer Marketing approach. Small business owners must manage so much. In these posts, I explain the breakdown of some marketing tasks and how to accomplish or delegate them. Read the first post on being a builder and the second on how to create content . Now that you&rsq