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People love lists of ideas, especially in January. At the start of the year, you read all the amazing ideas and arrive at your office ready to tackle the to-do list for your business. But then a phone call comes in. Another client sends you an email with an urgent problem. Next thing you know, it’s March. That’s OK. Spring is a fantasti
If you manage your company’s website or are building a new one, you might hear about something called a CMS. While there are many to choose from, not all are created equal — and the one you select can help or hinder your business. What is a CMS? A Content Management System is a software used to produce, edit, and manage content. For a b
The Internet dominates much of today’s marketing sphere. With shopping, socializing, learning, and more available at the world’s fingertips, it’s vital for businesses to have a robust online presence. However, without having some background in computer science, digital marketing, or technology, it can be difficult to understand th
Marketers tell you to use social media to expand your reach and interact with existing and potential customers. Some of these platforms are tried and true, but it seems that every time you turn around there is another social media site everyone is using. LinkedIn has been around for years, but it’s often underused or misused. As you may know,
Building your new business is exciting, a challenge to conquer. One of the many things you will do as you get going is market your business to potential customers. Some things seem fairly obvious, while other marketing strategies may not be as familiar to you. Here are some of the marketing mistakes we often see from new business owners. Mistake No
Increasing your SEO, or Search Engine Optimization , is key to expanding your business’s reach online. When someone is seeking your service, having your website at the top of their search results makes it easier to find and more likely to be used. You might’ve heard some SEO tips and tricks thrown around, but do you know if they’r
New business owners face many challenges, and marketing their new operation is among those. We recently created a website for a new medical practice in Wake Forest that focuses on primary care, pain management, and aesthetics. Challenges: The challenge for many business owners it to convey personality and expertise. While they may be excellent at w
Facebook boasts more than 50 million business pages, and 65.8% of US companies with more than 100 employees use Twitter for marketing. If you have a business, you probably have at least one social media profile. (And if you don’t, you should, even if you’re a solopreneur.) As you create your social media profiles, you are building a par
After the collapse of the US economy and real estate market in 2008, a number of small home town real estate firms throughout the country merged with some of the largest nationally owned and operated real estate franchises in order to survive as ongoing entities. Equally as hard hit was the appraisal profession with the overhaul of the mortgage len