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Like the check engine light on a car, websites also give off signals if they are in dire need of a checkup. If your website is showing any of the following telltale signs, maybe you need to think about redesigning! 1.  It’s the grandma of websites By this we mean your website looks and feels old and outdated. Low quality images, color sc
What is color psychology exactly? To put it simply, color psychology studies the impact of colors on human behavior. Yes, it’s an actual classification. Experts in the field believe that colors can greatly affect our emotions, thought process, and actions. Skeptics argue that it is not possible to apply a blanket statement to any one color be
Rebranding can be a tough job. It stands on that thin line between being a complete disaster that needs to be reversed like GAP’s logo redesign or it can be a success like FedEx’s streamlining of the brand. So how exactly do you end up on the FedEx side of the spectrum? Well, we’ve outline three major aspects of identifying when i
Procrastination is a worldwide epidemic that seems to have no cure. You know the feeling we’re talking about – that itch to just reach for your phone one more time before you get back to work, the desire to switch windows to play a song on Spotify and get distracted by new tabs. If you’re struggling to buckle down and get your wor
A website is only as good as its design. Heard that before? If you haven’t, then it’s about time that you take note! Especially if you’re planning on starting a website for – well, anything really.   A website that is cluttered, difficult to navigate and clunky will put users off before they even get to the purpose of t
This post is the fifth of a five-part series on Inbound Marketing campaigns and the different pieces that go into them. Website security is a challenge for every business, whether it’s a multi-billion-dollar company or your soloprenuership in Cary. We often write about security because it’s so easy for small business owners to overlook
This post is the fourth of a five-part series on Inbound Marketing campaigns and the different pieces that go into them. Deciding to start a blog may seem overwhelming, but once you get organized, it is simply a checklist of tasks that result in an online space full of information for your customers to visit again and again. Planning, producing, an
This post is the third of a five-part series on Inbound Marketing campaigns, and the different pieces that go into them. Understanding your buyer personas is the first step to create valuable content for your visitors. After all, what you are going to say depends a lot on the person to whom you are speaking. For example, you probably don’t sp
This post is the second of a five-part series on Inbound Marketing campaigns, and the different pieces that go into them. “Marketing automation” is a phrase you might be hearing more often. As a busy Cary business owner, you probably haven’t had time to dig into it. Let’s take a look at what that means and how you can use it