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Inbound marketing is a fundamental shift in the way we market. It brings the customer to the product rather than the product to the customer using marketing automation. Marketing automation lets you become an Internet Marketing Expert by putting the right content, in the right context at the right time.
Website maintenance is critical to the security of your website. Consider these   scary stats : 43 percent of cyber attacks target small business. 64% of companies have experienced web-based attacks.   62% experienced phishing & social engineering attacks. 59% of companies experienced malicious code and botnets and 51% experienced den
Inbound marketing is a way of attracting more customers to your business. We’ve discussed several aspects of inbound marketing this month. Next, we should talk about your sales funnel.   Finding Your Customers   Every business owners should understand his/her target customer or audience. Business owners also need to know or learn: &
Inbound marketing is one strategy for spreading the word about your business by drawing customers to you. We recently explained the basics of Inbound Marketing . Now, let’s look at two more aspects of Inbound Marketing: the types of content you can use and some terms to know. Types of Inbound Marketing Content Inbound Marketing requires conte
  Facebook Live is an option we keep hearing questions about from Raleigh and Cary business owners. In our last post, How to Use Facebook Live for Your Business we told you what Facebook live is and gave you some tips to help you use it most effectively.   Connecting with viewers is one thing, but using Facebook Live to help boost sales i
  Facebook reported more than 2 billion active users for the first quarter of 2018. Facebook is one of the best places to interact with your current customers and find new ones.   Because so many people are on Facebook , you may have thought about trying Facebook Live, a way to show live video on your business page. Live videos elicit thr
“Marketing” means doing all sorts of things to get the word out about your business and attract customers. You might advertise, join networking groups, adjust your brand to be more appealing, and more. One form of marketing you may have heard is called Inbound Marketing. This is the idea that you can help potential customers find you wh
Marketing is a critical piece of doing business. After all, you need to let people know you exist. This awareness is why marketing teams do what they do. Many Raleigh and Cary companies, especially smaller firms, do not have internal marketing teams, so they outsource the work. Of course, as you consider marketing agencies, you’re going to as
  It’s so easy to let a project fall to the side for awhile. Procrastination happens, and life happens. Suddenly, you realize you absolutely need that brochure this week, or the sales team must have something to present tomorrow. You ask your marketing team: can I get that in two days? Unfortunately, no. Raleigh and Cary web design busin