Print and web design raleigh nc - transforming businesses through web design and online marketing strategies.

I was reminded recently just how important it is to have a strategy in place in case something goes wrong, breaks, or mother nature throws you a curve ball. Without a website backup strategy, you put your entire business at risk. Let me share some stories with you. Backup Strategy Failure Example As an example, hurricane Sandy caused a lot of damag
In order to calculate the profits from your small business, you have to know two things. You have to know your revenue and you have to know your costs. By subtracting the costs of running your business from the money you bring in, you get your profits. Since successful small businesses have a website, I thought I would go over some of the cost of a
I'm a website designer so I know that there are a lot of things that a website could have, but should it? We get requests all the time for some pretty crazy things like; having a menu button produce a "ding" sound when you hover over it or having leaves fall to the bottom of the website just because it was the fall season. These features may be nea
Having an online presence is pretty much a must have for any small business. However, having a bad website can actually hurt your bottom line. Whereas having a good website can improve it. So, what makes a great website? A small business with a great website enjoys: An increase in brand recognition or help create a positive image Savings on marketi
Have you every been to someone's house and just started feeling like you had to get out of there? You may not have even realized at the time but the energy a house has effects how you feel. I've had friends that I just didn't like to visit because the flow of their house just didn't feel right. They have a pool and a comfortable family room but the
A website is never really finished. It should be constantly getting better as time goes on. But how do you improve on a website when you don't know what is working and what isn't working. Here is the number one website must have to beat all the other website must haves. Measure and Track Your Website Analytics In order to make smart marketing decis
44% - That is the number of people that start their online shopping experience by using a search engine. The question is - How do you get the search engines to show your website when someone is looking for what you have? What is SEO? Search Engine Optimization or SEO is the process of improving your website so that it attracts more visitors from se
These days there is a lot of competition on the Internet to get your attention. So, how do you create a website that will get seen by your target audience with so many websites on the Internet targeting the same visitors that you want? One way to increase website traffic on your website vs. your competition is using keywords. A keyword is nothing m
I’ve seen my fair share of websites that have been hacked in my time as a webmaster and it’s not fun cleaning up the mess so that the site can be taken off of Google’s blacklist. With that in mind, I wanted to provide website maintenance cheat sheet for all the WordPress users out there. These are the exact steps I take for all my