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Inbound marketing is one strategy for spreading the word about your business by drawing customers to you. We recently explained the basics of Inbound Marketing . Now, let’s look at two more aspects of Inbound Marketing: the types of content you can use and some terms to know. Types of Inbound Marketing Content Inbound Marketing requires conte
  Facebook Live is an option we keep hearing questions about from Raleigh and Cary business owners. In our last post, How to Use Facebook Live for Your Business we told you what Facebook live is and gave you some tips to help you use it most effectively.   Connecting with viewers is one thing, but using Facebook Live to help boost sales i
  Facebook reported more than 2 billion active users for the first quarter of 2018. Facebook is one of the best places to interact with your current customers and find new ones.   Because so many people are on Facebook , you may have thought about trying Facebook Live, a way to show live video on your business page. Live videos elicit thr
“Marketing” means doing all sorts of things to get the word out about your business and attract customers. You might advertise, join networking groups, adjust your brand to be more appealing, and more. One form of marketing you may have heard is called Inbound Marketing. This is the idea that you can help potential customers find you wh
Marketing is a critical piece of doing business. After all, you need to let people know you exist. This awareness is why marketing teams do what they do. Many Raleigh and Cary companies, especially smaller firms, do not have internal marketing teams, so they outsource the work. Of course, as you consider marketing agencies, you’re going to as
  It’s so easy to let a project fall to the side for awhile. Procrastination happens, and life happens. Suddenly, you realize you absolutely need that brochure this week, or the sales team must have something to present tomorrow. You ask your marketing team: can I get that in two days? Unfortunately, no. Raleigh and Cary web design busin
Business managers spend a lot of time creating content and then send it out to the world. And then … nothing. No one comments on your Facebook post. No one replies to your email or clicks through to your website. What happened? Many things can go wrong with delivering content to your potential and current customers. We recently talked about
Websites aren’t a “set and forget” project. As Raleigh and Cary business owners know, your presence on the internet in today’s world is vital: “around 97% of customers use the internet to search for local business.” Today, consumers’ tastes and preferences are constantly changing, as is the code supporting
Creating content month after month is a challenge for even the largest company. And those companies have teams of people dedicated to the task. The Raleigh and Cary small business owners with whom we work are often interested in content as a way to reach their audience, but many find it difficult to produce that content consistently. Last month, we