Lifetime value of a business is a prediction of how long lasting and profitable your relationship with consumers will be in the future. By focusing on these metrics, businesses are essentially encouraged to shift their focus from their short term gains to long term goals.
Odds are that time is that one thing that you always seem to be short of – especially if you’re an entrepreneur. It doesn’t help that due to the urge of wanting to do every task yourself, you end up feeling stretched too thin with not enough hours left in the day to accomplish everything you need.
The fact that businesses continue to communicate with customers through email speaks a lot about the popularity and effectiveness of the tool. Had it not been effective, it would have gone extinct as others started to take its place.
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