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Myra Ray

Inbound Marketing: Turning Strangers into Customers

Inbound marketing for lead generation

Whether you’re a marketing and sales aficionado or a new entrepreneur, anyone with even the basic marketing intel would know what inbound marketing is. Recently, it has become a buzzword and a tool that many marketers keep in their toolbox.

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Myra Ray

Why Target Marketing for Entrepreneurs is Vital to Their Success

a smart market strategy will be well focused

What is Target Marketing?

Target marketing or niche marketing as it is sometimes referred to as caters to a particular segment of the market. This can be determined through a number of factors such as geographical location, age group, and gender to name an obvious few.

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Myra Ray

Why Marketing for Lifetime Value of Your Business is Important

long term vision for marketing can have great benefits

What is the Lifetime Value of a Business? 

Lifetime value of a business is a prediction of how long lasting and profitable your relationship with consumers will be in the future. By focusing on these metrics, businesses are essentially encouraged to shift their focus from their short term gains to long term goals.

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