When you read a magazine, you probably don’t spend much time thinking about the design. You flip from one page to the next, enjoying the articles and the photos. That’s what good design does — makes it easy for the reader just to keep going and focus on the content.

The Internet is full of terrible websites. Some have ugly design, but many just lack vital elements that make it easy for visitors to get what they need. Business owners must think carefully about this; after all, it’s your website, but it needs to serve potential customers, not you. Forgetting to list your phone number or explain your services can mean losing out on customers.

Authors must market and promote their book on their own, especially those who are self-publishing. To do so, you must create an online presence.