Building your new business is exciting, a challenge to conquer. One of the many things you will do as you get going is market your business to potential customers. Some things seem fairly obvious, while other marketing strategies may not be as familiar to you.

Increasing your SEO, or Search Engine Optimization, is key to expanding your business’s reach online. When someone is seeking your service, having your website at the top of their search results makes it easier to find and more likely to be used. You might’ve heard some SEO tips and tricks thrown around, but do you know if they’re really going to help? Here are a few myths about SEO and the truth behind them.

Facebook boasts more than 50 million business pages, and 65.8% of US companies with more than 100 employees use Twitter for marketing. If you have a business, you probably have at least one social media profile. (And if you don’t, you should, even if you’re a solopreneur.)