What is color psychology exactly?
To put it simply, color psychology studies the impact of colors on human behavior. Yes, it’s an actual classification.
Rebranding can be a tough job. It stands on that thin line between being a complete disaster that needs to be reversed like GAP’s logo redesign or it can be a success like FedEx’s streamlining of the brand. So how exactly do you end up on the FedEx side of the spectrum? Well, we’ve outline three major aspects of identifying when it’s the right time to rebrand so you know exactly what you’re getting into!