How do you know if you're in need of a website redesign? Before you run out looking for a web designer, you should first look to see if your site really needs a makeover. First, I want you to put yourself into your prospects shoes. This is a mistake that small business owners often make. You must realize that your website is a marketing tool and as such, it should be designed with your prospects in mind. It doesn’t matter how much YOU like your website it only matters how much your CUSTOMER likes it and your customers will show their love by opening their wallets.