It’s important that web designers keep up with updates and consider all modern elements of web design to help companies tell stories and establish a reputable brand image. As times change, we must change with it.
Each year, new trends and web design elements emerge. The number of variations and options available can be overwhelming when determining which ones to choose. We’ve rounded up 5 of the most important elements of modern design that most clients can benefit from.
You might think that this would create clutter. But when done tastefully and in the right context, large images can create a huge visual impact. Large images with a few simple lines of text will be more compelling than a long drawn CTA.
Blogs often use this technique to lure in people to continue reading. If the image and small description on the large image are convincing, the visitor will likely scroll further down.
If you’re planning to use this element, just make sure that the image is responsive so visitors get the same experience regardless of the device they’re using.
Flat designs are design elements that don’t create shadows etc, to make something look 3D. Apple and Uber are two examples that have used flat and semi-flat designs to their advantage.
These designs are easy to comprehend by visitors and they take less time to load. Whether you design to use flat or semi-flat design, make sure you remain consistent throughout the website.
Menus are web design elements you can utilize to simplify or improve the user experience for all your visitors. The better menu design you integrate, the easier it will be for people to find what they are looking for.
If you use Google Chrome, you can find a hamburger menu on the right-hand side symbolized with three dots in a vertical line. These menus will remove the clutter of visible menus and create negative space.
Inc. Magazine reports that approximately 92% of B2B customers watch videos related to the products they are purchasing for their business. This trend is also seen in B2C marketing where customers search videos explaining the features of the product before buying it. The importance of these videos is higher when customers are buying technical products. For example, in-depth review videos about new smartphone models are very popular on YouTube.
You can include short feature videos on your product pages, explaining the use of the product. For example, InVision has a short illustration showing how to use their product in a simple way.
Lastly, Pinterest has popularized the use of cards on websites. The aesthetic of cards, especially on blogs and personal websites, is becoming very popular. It allows designers to break up information into small chunks.
The cards are also used in service menus. Some are only images, while others have text and images. On the desktop version of your website, you can make the cards responsive so they flip to reveal more information.