This post is the first of a five-part series on Inbound Marketing campaigns, and the different pieces that go into them.
Inbound marketing is a critical part of finding new clients — even for smaller businesses in Raleigh and Cary. But many business owners we speak to think inbound marketing is confusing. Here’s a breakdown of what inbound marketing means and the path your customer will travel.
What is Inbound Marketing?
We covered this in a recent post, so we won’t give you the full dive here, but Inbound Marketing, is, essentially, putting information out there that your customers find that leads them to you. You might think of it like fishing. However, we prefer to compare it to hunting because in fishing, you’re putting out a net and may catch anything, even fish too small for you. Hunting is more strategic and focused on particular types of animals — in this case, the customers that fit your product or service. If you’re still confused about inbound marketing terms and types of content, check out our Inbound Marketing Dictionary for more info.
Creating a Campaign
A campaign is a specific inbound marketing path. A company might run multiple campaigns at the same time, each one targeting a different audience. You might have several inbound marketing campaigns, but many small companies start with one. Your campaign actions include multiple steps and pieces. You’ll need:
In future posts, we’ll explain more about automation, buyer personas, and blogging, as well as new Internet rules that will affect your campaign. The main takeaway here is to realize that your marketing should come with a strategy, a plan for reaching a specific audience of people. As you outline your inbound marketing campaign, start with some questions:
Getting it Done - How Print and Web Designer Can Help
Business owners also say it’s too much work. While they are correct that inbound marketing takes some work, the usefulness of it outweighs those efforts. Our team can not only set this up for you, but do so fairly easily by tying it to your Joomla!-based website. Our program includes setting up landing pages, automating the process, and then generating reports so that you can worry less about the campaign and more about the new customers coming your way.