New business owners face many challenges, and marketing their new operation is among those. We recently created a website for a new medical practice in Wake Forest that focuses on primary care, pain management, and aesthetics.
Challenges: The challenge for many business owners it to convey personality and expertise. While they may be excellent at what they do, most find it difficult to explain that in marketing materials. Dr. Flachofsky has many medical awards and recognition, but marketing and technology aren’t among her talents. She wanted to show her personality through website design and a logo for her new practice. The doctor also wanted to demonstrate the blend of her unique background: bringing a high level of medical expertise combined with a mission to serve people as a whole.
Solutions: Our Print and Web Designer team handled the entire website and logo project, which creates more consistency in branding and results in higher success rates. A professional photographer produced photos of the doctor so that viewers would not feel distracted by poor lighting or fuzzy pictures. We also worked with a professional writer to put into words what Dr. Flachofsky wants to offer her patients: pain management, skin care, weight loss, and general healthcare. A doctor’s writing can sometimes feel clinical due to the hard work they put into medical research and papers. Conveying her personality required a writer’s touch, bringing
Result: The result is a professional website that shows Dr. Flachofsky’s many talents and expresses a sense of her true nature: someone who cares about what she does.
Contact us if you’re ready to express your business in a new way.