Whether you’re getting business cards, posters or brochures made for your business, there are a few things that need to be checked off the list. You already know the basic ground you need to cover, which includes the design, color theme, content, graphics, and layout.
However, these are not the only items that need to be checked off. One important decision to make is choosing between offset printing versus digital printing. Both types of printing have their pros and cons, making them suitable or unsuitable for certain types of projects.
We’ll cover the basic differences between the two so you can make an informed decision when it comes to selecting a process for the next printing project.
One of the older methods of printing, offset printing is also called lithography. This type of printing is popular for commercial hobs where printing takes place in high volumes. For example, the daily newspaper printing is offset printing.
The technology comprises of aluminum plates. The printer burns the design or words on the plates, which are transferred to rubber rolls. The colors spread on the rubber. Paper is run between the rubber rolls, getting the ink transferred to get a crisp, clean image.
The process is called offset printing as the ink is not directly transferred to paper.
Compared to digital printing, offset printing is a lot of processes and mechanical steps to start printing. Digital printing skips the proofing, plates, and rubber rolls. Instead, it uses toners in laser printers or larger printers that use liquid ink.
This type of printing is suitable for low-volume jobs e.g. 100 flyers or a few holiday greeting cards. The printer in your local library or the one hooked to your home computer is a digital printer. Printing companies have larger and more sophisticated models that create more precise images.