Creating valuable content to attract potential online customers is a common inbound marketing strategy. And what better way to create and share helpful information across the Internet than with visual content? After all, according to 3M Corporation research, human brains process visuals 60,000 times faster than text.
Infographics now dominate the realm of visual content marketing. They are an ingenious way to visualize information that would otherwise be difficult for your target audience to understand.
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If you want to use infographics to boost your Raleigh business, you need to be familiar with the different types of infographics. Only by using the correct type of infographic to present a piece of information will you be able to make a significant impact on your online presence in 2021.
Continue reading to learn about the seven different types of infographics and when you should use them.
As the name implies, a comparison or ‘versus’ infographic compares two different subjects. You can use this infographic when you are trying to prove why one option is better than the other. You can use eye-catching graphics to lay out the key points and demonstrate to the readers how your products and service offerings are different (and better) than the ones from your competitors’ stables. tables.
Second, you can create a comparison infographic to highlight the differences between the two options. Say you are educating people about the differences between inbound and outbound marketing. Then you can use comparison infographics to make the information easier to digest.
Map infographics are another type of infographic that content marketers widely use. They are used to display information based on a geographical location. For example, if you want to show the percentage of revenue generated from the cities, towns, or communities in the Research Triangle where you offer your services, you can use a map infographic to make the information more understandable.
You can also use a map infographic to demonstrate the impact of something within or across locations. For example, using an infographic with a world map, you can visualize how the Coronavirus emerged and spread globally.
Data visualization infographics are used to represent data through pie charts or bar graphs. This type of infographics is often seen in magazines and brochures as it not only adds visual interest but also makes the numbers easy to absorb. Data visualization infographics help communicate complex ideas with ease and clarity. It gives an insight that enables one to take action.
To create a perfect data visualization infographic, you have to start with thorough research. The data that you are planning to visualize should be well-sourced and authentic. Besides, before designing the infographic, you have to understand which chart would be ideal for the information that you have to present. This will make your infographic more impactful.
If you have to present information in the form of a list, use list infographics. List infographics make formally boring lists more compelling. Coupled with animated images and colorful fonts, it makes the information more engaging.
Readers find list infographics easy to read and understand as everything is mentioned in bullet points. It makes the information scannable, especially when the important terms or numbers are highlighted. Even a glimpse helps the reader get a gist of what the infographic is about.
Say you want to let your potential customers know why they should choose you, you can list out five reasons that set your Raleigh business apart from your competitors as a quick-read list infographic.
Visual articles are the best way to convert a long article into an engaging infographic. This way, even readers who are in a rush can take away helpful information even if they do not read your entire post.
Visual articles make it easy to disseminate information in today’s world, where people have short attention spans. The colorful text and images of the infographic keep the readers engaged and convey your message. The best part is that this type of infographic is easily shareable on social media platforms. You can post it on Instagram and Facebook and gain traction for your website.
Flowchart infographics are usually used to answer specific questions. You start by identifying a problem or questions, then neatly lay down the courses of action people can take to resolve the issue. You can further create divisions and inform the consequences people will face if they take a specific route. Alternatively, you can even lay down the different courses of action and explain how they relate to each other and lead to the same conclusion.
Flowcharts are the best type of infographics to refine a problem and deduce possible solutions. However, refrain from using flowcharts if your data incorporates a lot of numbers and statistics.
Timeline infographics visualize data in a chronological format. They are usually used to take the readers on a journey and explain the evolution of something. Along with being interesting, timeline infographics are highly educational.
One of the key goals of timeline infographics is to summarize a long story in a few lines and a slew of images to make the story easier to understand. So, if you want to show your employees how your company started decades ago in a small room and has grown to become the industry leader today, you can use timeline infographics.
Print and Web Designer offers top-notch infographic brand design services to boost your visual content marketing efforts. We can also handle other aspects of your brand design needs, including brochure design, print design, magazine design, and web design.