When a new season rolls around, it brings with it a few changes. For certain businesses, the arrival of summer means an influx of new and old customers. For instance, travel agencies, summer camps, water parks, etc., get frantically busy.
For other organizations, the end of spring brings in a summer slowdown. People leave for vacations or simply take it slower compared to other busier months. This means that they don’t start on new projects or hold company meetings.
Consequently, the summer slowdown can be unsettling for an otherwise busy entrepreneur. However, just a change of perspective can turn around the glum picture of summer. In fact, you can take it as a great opportunity to take care of some loose ends.
You’ll be surprised to think of things that you might not during the frenzy of a busy work month. Here are some ways you can make the best of the summer slump and work on your business.
Organize your Contacts
When you’re working non-stop for a couple of seasons, small details such as organizing contacts can be forgotten. Well, a slower season can be the remedy to fix the situation. You can take this time to update your client and network lists.
This can include going through your list and rethinking who is important business-wise. If you haven’t caught up with your older clients, you can take the time to catch up with them. You can also take the time to talk to new clients.
Get your Marketing Done
It might seem unnecessary to market your business when you don’t particularly get a ton of business. However, a summer slowdown can be an excellent opportunity to go into overdrive and market your business.
You can start by doing market research and learning more insights about your target market. This will allow you to come up with new offerings and tweak old ones. You can also study the latest trends and customer buying habits to come up with new approaches to use in the coming seasons.
You can make your commercials, come up with brand activations, align campaigns, etc. so you can eventually get more business coming in.
Schedule Social Media
During the summer, you’re not going to be posting as much or actively as you do when a campaign is live. You can instead use this time to take inventory of what social media channels you’re using and how they are benefitting you.
Have a look at which platform your audience spends more time on and come up with strategies to maximize your reach. Also, you can preplan all the digital campaigns and schedule what posts need to go up and when.
Create a content plan, write blogs, edit infographics, write catchy slogans, etc. and decide what will go live when. This way, you won’t have to rush and come up short. You’ll only have to make minor last-minute changes.
Whether you’re running a multinational conglomerate or a small localized startup, a yearly plan is necessary to keep you afloat. When the fiscal year closes in June, take the time to plan ahead for the good times and bad.
Evaluate past performances and involve your employees to come up with plans for improvement.
What else can you do?
Here are a few other things you can do during the summer slowdown to make the most of the season and remain productive: