Let’s say you live in Brooklyn and are looking for a bakery that does customized cakes near you. When you search for ‘customized cakes in Brooklyn’ on a search engine such as Google, you’re going to get a list of suggested websites and businesses.
While the process of sifting through keywords and showing results takes milliseconds, there’s quite a complicated algorithm that goes behind choosing which results to display in what order.
SEO stands for Search Engine Optimization and refers to the strategy of using different methods to ensure your website is ranked higher in search results.
SEO ranking is incredibly important for visibility and marketing. The chances of someone clicking through to your website are significantly higher if your business is shown on the first page of results as opposed to if you’re further down the list.
The higher you are in the search results, the more relevant web traffic you will be able to direct to your website. This is the first step in ensuring that you can attract, engage, and convert customers.
There are two ways to ensure your business ranks high in search engine results. The first is to use paid ads. These ads are ranked in accordance with how much you are willing to pay per visitor to your website. That is why this form of advertisement is known as “pay per click advertising’.
When you choose to use paid ads in order to appear higher on the search results, your business will appear independent of organic search results and viewers will be able to see that you have paid to appear higher up in the results.
The other option is to rank higher organically by ‘optimizing’ your content for Google. As we mentioned before, Google and other search engines have a comprehensive algorithm that helps them determine which pages should be ranked higher.
These factors include things such as the relevancy of keywords, the quality and quantity of the internal and external links, the relevancy of content, whether the webpage has been shared across social media and if it uses multimedia content and correct meta details and tags.
All these factors come together to signal which web pages should be ranked highest and allow search engines to ‘organically’ sift through results and display the most fitting.
Having great, relevant content is not enough on its own to rank highly. This is where the art of SEO optimization comes in. For a higher SEO ranking, businesses use a combination of tactics, keeping the engine algorithm in mind, to ensure that their webpage ranks as highly as possible.
Once you have ensured that your business is in the top search results, you can proceed to focus on the next step of customer conversion which is having a website that is attractive, easy to navigate, and persuasive enough to convince the visitor to become a customer.
You can do this by employing the help of professional graphic designers such as Print and Web Designer who will be able to guide you according to your needs on the best ways to optimize your website.