I was reading this article today about knowing your prospects personality and how that leads to better networking. Reading that article brought me back to my early days in network marketing, and how I was taught that knowing your prospect’s personality will help you increase sales.
The reason that works is because once you know the personality of who it is you’re talking to you can gear your conversation or should I say your sales pitch towards meeting the needs of that person’s personality. Everyone likes to meet others that are “like” themselves, don’t they?
What Kind Of Animal Are You?
So, I thought this article was really great and I want you to go over there and read it up on the different personalities and find which animal you are. But before you go there, I would like to add something that wasn’t in the article.
Where You Grew Up Is Part of Your Personality
It’s this concept that where we come from also makes up part of our personality.
For example , I’m from the Midwest and I lived in Missouri for a long time and Missouri is known as the “show me state”. And I got to tell you in the Midwest, people are a little bit skeptical. As a result, you typically have to spend more time with your prospects that happen to be from that region. Also Midwesterners are really neighbor oriented. They like to help others. So if they get the perception that you are actually trying to help them solve a problem, they are more likely to buy from you. They actually feel better if they know that you will be there with them every step of the way.
Straight Shooters
People from the North East are typically in a hurry (my word, you may have others). Because of that, you have to be kind of “Wham Bam thank you ma’am” and give them the straight up scoop. And it’s typically okay to push North Easterners to buy.
Let’s be Friends
Southerners love to form relationships so you may have to take your time with people from the South and get to know them. They have to get to know you and feel comfortable with you before they’re usually ready to make a purchase.
Living on Island Time
I lived in California for a number of years and you want to talk about really laid back. They are in no hurry whatsoever to make a buying decision. I like to think of this type of personality as “living on Island time”. Things happen for a reason and when they are supposed to happen. They also like to form relationships with other like minded people.
So anyway if your in sales. You definitely want to read this article “Know Your Prospect’s Personality“. By the way, I’m an owl. Who are you?