4 Helpful Tips for Designing a Facebook Landing Page

Sending your ad traffic to a Facebook landing page is one of the most effective ways to maximize your ROI for each dollar you spend on your Facebook ads. A Facebook landing page shouldn’t be confused with your business page on Facebook. It is, instead, a Call-to-Action webpage specifically designed to convert traffic coming from a Facebook ad campaign into your leads or customers. In this article, we will be sharing 4 helpful tips for designing a Facebook landing page that will give you the maximum return on your investments

1. Make Sure It is Mobile Friendly
If you are not designing your Facebook landing page to be mobile-responsive, you are greatly missing out on the opportunity. Internet usage on mobile now exceeds that of desktop and all other mediums combined.

And, in the case of social media such as Facebook, this is even more pronounced with an estimated 96% of Facebook users accessing the site via mobile devices. Given that most of your traffic will probably be coming from tablets and smartphones, it literally pays to make the landing page more mobile-friendly.

2. Add a Dose of Trustworthiness
People are more willing to engage with businesses that they think are trustworthy. Adding a link to your privacy policy, some testimonials, and other social proofs on the landing page will certainly improve your credibility in front of your audience and encourage them to engage with your Call-to-Action.

3. Have an Attention-Grabbing Headline
A visitor’s attention span is an extremely valuable real-estate. A few seconds is all you have to grab their attention and prevent them from closing the tab and forgetting about your landing page. This is why a compelling headline that immediately grabs the visitor’s attention is essential for the success of your landing page and should be one of those areas where you cannot afford to be lazy.

4. Keep It Simple
Echoing the statement on the previous tip, the success of your landing page will depend on you not losing the attention of your audience. Hence, it is a good practice to not clutter your Facebook landing page to the point that it overwhelms and confuses the visitor, encouraging them to leave rather than engage with your webpage.

When it comes to marketing, less is more. Stick to what is essential and relevant to the incoming traffic, and have a single Call-to-Action on the Facebook landing page so a visitor doesn’t have to put much thought into what they should do.

Not everyone may have the time to create a Facebook landing page for their ad campaigns. If you are in need of professional help in designing one, consider working with the experts at Print and Web Designer. To avail our service, or for any queries, feel free to call (919) 891-0545 or email us at .