7 Best Practices in Graphic Design

While creativity and skill will get you far, these two alone don’t make a great graphic designer. Just like a pro-athlete focuses as much on technique as on sheer skill, a graphic designer needs to be aware of the industry’s best practices to really take their productivity to the next level. In this article, we share some of the industry’s best practices in graphic design.

1. Choose Appropriate Typefaces
Your choice in fonts and typefaces can make or break the impression of your designs. Use fonts that are appropriate for the target audience e.g. It wouldn’t be a good idea to use comic sans in a design for a major financial client. Avoid using too many fonts – sticking to only those that go well with each other.

2. Imagine your Target Persona
Before you start working on your design project, it is important to create a mental image of the demography, preferences, and background of the target audience that the design will be aimed at. For some projects, it will be easy as your target persona would that be of your clients, while in others, it would be worth it to do some research and understand what your target persona is like.

3. Don’t Be Shy With Asking Questions
Many skilled graphic designers fail to deliver the desired results because they tend to be shy about asking questions from their clients. While asking too many questions that only waste the client’s time is a big no-no, asking none at all can be even worse as the success of a design project requires that the design matches the expectations and preferences of that of the client.

4. Don’t Copy
Take inspiration from other people’s work but don’t copy. Not only is it unprofessional, but it can also possibly lead to you losing client retention as they find out about it and even legal lawsuit if the original design was copyrighted.

5. Focus on What Your Good at and Outsource the Other Tasks
You have limited time and energy and these can be more efficiently utilized if you focus your efforts on what you are good at and outsource the rest of the tasks to others e.g. If you need to add HTML coding into your digital design, hire someone who is good at it and work together.

6. Keep It Simple
Remember that the attention span of a human being, especially in this busy age, is extremely short. If you clutter your design with too much information, it will only end up confusing your target audience and making them lose interest in it. Keep the design clear and simple so to effectively convey the message you want across to the audience.

7. Lastly, Don’t Play It Safe
At its core, graphic designing is all about unleashing your creativity and outshining expectations. Make use of guidelines but don’t be too rigid.

Want to work with a team of designers that go above and beyond in meeting your expectations? Then look no further than the designing pros at Print and Web Designer. Get in touch through our email or call directly at (919) 891-0545.