Business managers spend a lot of time creating content and then send it out to the world. And then … nothing. No one comments on your Facebook post. No one replies to your email or clicks through to your website.

Creating content month after month is a challenge for even the largest company. And those companies have teams of people dedicated to the task. The Raleigh and Cary small business owners with whom we work are often interested in content as a way to reach their audience, but many find it difficult to produce that content consistently.

This is the third of three posts this month describing my Builder, Creator, Deliverer Marketing approach. Small business owners must manage so much. In these posts, I explain the breakdown of some marketing tasks and how to accomplish or delegate them. Read the first post on being a builder and the second on how to create content.