A well-designed website is essential to the success of any business or organization. It is the first impression that many people have of your business, so it is crucial to make sure it is designed right. 

The use of typographic elements is ubiquitous today — especially in text-based designs. For brand designers in NC, typefaces are critical in delivering a message to a business’s target demographic. If a brand design is not well-equipped with typography, it is ineffective. This blog will discuss what typography is and why your business needs to leverage it.