Maintaining brand consistency through all channels is one of the most essential parts of the branding process. One of the ways to help achieve this is through a style guide. Think of it as a sort of a rulebook containing all the instructions on how the look and feel of your brand should be across all mediums, from web content to presentations to business cards.

When it comes to the successful completion of a design project, one of the most crucial factors is effective communication between the client and the graphic designer or designing team. Follow these helpful tips on how to talk to a graphic designer to bridge any awkward communication gaps, avoid delays within the project, and achieve the desired outcomes.

While creativity and skill will get you far, these two alone don’t make a great graphic designer. Just like a pro-athlete focuses as much on technique as on sheer skill, a graphic designer needs to be aware of the industry’s best practices to really take their productivity to the next level. In this article, we share some of the industry’s best practices in graphic design.