What is color psychology exactly?
To put it simply, color psychology studies the impact of colors on human behavior. Yes, it’s an actual classification.
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Rebranding can be a tough job. It stands on that thin line between being a complete disaster that needs to be reversed like GAP’s logo redesign or it can be a success like FedEx’s streamlining of the brand. So how exactly do you end up on the FedEx side of the spectrum? Well, we’ve outline three major aspects of identifying when it’s the right time to rebrand so you know exactly what you’re getting into!
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Tools of the Trade
We don't make what we do complicated, we just do it ...
and do it well.
Being in the design business for over 30 years, we've used many kinds of software and hardware, from Microsoft Publisher to Indesign. The freeware NVU to Joomla. From the old typesetting machines to a full-blown four-color press. This isn't complicated. Just as a mechanic uses the basic tools with a few exceptions, so do we.
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