Business managers spend a lot of time creating content and then send it out to the world. And then … nothing. No one comments on your Facebook post. No one replies to your email or clicks through to your website.
What happened? Many things can go wrong with delivering content to your potential and current customers. We recently talked about seven ways to deliver your marketing message. Now, let’s look at how you can make sure those deliveries arrive as planned.
Email - Email remains one of the most effective ways to reach your customers. Studies show consumers prefer this method of contact from brands and companies. However, email comes with restrictions.
Social Media - Delivering social media messages is relatively easy, but if you use a scheduling program such Buffer or Hootsuite, you should do a spot check once in awhile to make sure posts are showing up — and that they look presentable. Remember, if you schedule a LinkedIn post on Hootsuite, only add one photo. Use a link shortener for FB to make URLs look prettier.
Ad Campaign - If your ad campaign isn’t getting any clicks, the message isn’t resonating, or you’ve targeted the wrong audience. (Or both!) Go back to the drawing board, make sure you’ve conducted research, and make some adjustments.
Questions about delivering your message? Contact us for a free consultation.
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We don't make what we do complicated, we just do it ...
and do it well.
Being in the design business for over 30 years, we've used many kinds of software and hardware, from Microsoft Publisher to Indesign. The freeware NVU to Joomla. From the old typesetting machines to a full-blown four-color press. This isn't complicated. Just as a mechanic uses the basic tools with a few exceptions, so do we.