Colors might just come across as a basic part of branding for most entrepreneurs, but they are way more than that. Colors can go on to define a brand as they play a crucial role within the whole process. The identity of your brand can be associated with the colors you have in your brand, which is why it is important to choose the right colors. Interestingly, there have also been instances where well-established brands have changed their colors, only to experience a lack of interest from customers.
Let’s take up the example of McDonalds here. Would you feel the same way about McDonalds if they were to change their color from yellow to purple? No, you won’t. Colors are necessary for association, and you would want your brand to be associated with the right colors.
Color psychology is a branch of psychology where scientists and prominent psychologists study the negative and positive impact of colors on human behavior. Each color can have a different impact on the human brain, leading to a different reaction on every individual. Here we look at some of the universal perceived meanings for different colors:
These factors include:
The color you choose must be appropriate for your brand and shouldn’t come across as too pretentious for your brand’s persona. You wouldn’t want the color orange for an insurance firm.
Keep your target market in mind and choose the color of your brand accordingly. Knowing the factors that define your target market can help you in choosing the right colors.
If you’re going for multiple colors, make sure that you choose the best of the lot. The colors should fall consistently in place and should have a monotonous tone to them. If you need help polishing and executing your marketing strategy like a pro, contact Print and Web Design by visiting their website or calling them at 336-684-6505 to schedule a free consultation.
We don't make what we do complicated, we just do it ...
and do it well.
Being in the design business for over 30 years, we've used many kinds of software and hardware, from Microsoft Publisher to Indesign. The freeware NVU to Joomla. From the old typesetting machines to a full-blown four-color press. This isn't complicated. Just as a mechanic uses the basic tools with a few exceptions, so do we.