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How Much Time Do I Give My Marketing Team?

It’s so easy to let a project fall to the side for awhile. Procrastination happens, and life happens. Suddenly, you realize you absolutely need that brochure this week, or the sales team must have something to present tomorrow. You ask your marketing team: can I get that in two days?

Unfortunately, no.

Raleigh and Cary web design business owners are busy. We get it because we run a business, too. As much as we want to help you succeed, there are some things we cannot magically produce in a day or two. For example, not long ago, someone asked us to create a six-page brochure in two days. Even if we dropped every other project we are working on, we would have to put in two 10-hour work days (at least!) to make that happen. And that’s throwing it together, which doesn’t result in our best work.

We understand if something comes up last minute, and we’ll do our best, but here are some notes from your marketing team so we can deliver your project on time and with stunning results.

What Goes into a Project

Projects aren’t just us sitting down and doing. Here is what we “do all day” when working on your marketing efforts.

  • Research - For whom is this product? The way we present information varies significantly by the audience. As we talked about recently, research is often the missing ingredient in failed marketing campaigns.
  • Brainstorm - The best projects emerge when we have time to brainstorm about your website or brochure design. How can we present color schemes, fonts, and information in a way that is visually pleasing, helps the reader/viewer, attracts attention, converts, and aligns with your brand? Those are just some of the aspects we consider when designing.  
  • Mockups - Whether we show them all to you or not, we usually draw up a few mockups of your magazine cover, brochure, website, or project to get a sense of how it might look.
  • Printing - If your product is something physical, we’ll also consider types of papers and weights. Plus, once we send the work to the printer, he or she also needs some time to turn the project around.

Common Project Timeframes

With that in mind, here are some loose project timelines to help you plan. These are not set in stone. In extremely urgent cases, we can sometimes produce decent work in a shorter time. Some projects also take far longer, depending on the back-and-forth between clients and us. But we hope this will get you started when thinking about your next marketing project.

  • Website Design and Build - 3 months. This includes initial meetings, design, coding, and testing before launch.
  • Brochure - One week.
  • Magazine - Two weeks.
  • Blog Post - One week.
  • Infographic - Two weeks.

We love collaborating with you to produce useful and effective marketing tools. Contact us to get started on your next project.

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Tools of the Trade

toolsWe don't make what we do complicated, we just do it ...
and do it well.

Being in the design business for over 30 years, we've used many kinds of software and hardware, from Microsoft Publisher to Indesign. The freeware NVU to Joomla. From the old typesetting machines to a full-blown four-color press. This isn't complicated. Just as a mechanic uses the basic tools with a few exceptions, so do we.