Proper communication with your designer lies at the core of getting the desired results by hiring their services. However, if there’s too much back and forth between you and your designer and you are still not even close to getting the results that you wanted, chances are that they are unable to understand your requirements.
If you want it to be a fruitful collaboration, it’s important to know how to give feedback to your designer in an organized and effective manner.
Here are the top tips for providing constructive design feedback that your designer can actually work upon.
Be Precise About the Changes Required
The obvious way to ensure that your designer understands your needs and preferences is to define them precisely.
Avoid vague statements like ‘make it pop.’ Pinpoint what needs to pop more. Is it the text? The images? Or the color scheme itself?
It is a commonly received comment for many designers. But what you need to remember is that making something ‘pop’ can hold different meanings for different people.
For your designer, it might mean brighter, more attractive colors while all you wanted was the make the titles and subheads bigger and bolder.
Try Not to Micro-Manage
This may seem to contradict what we just said, but there’s a fine line differentiating the two points.
While you definitely need to be specific about your design requirements, it’s important that you try not to be too specific. Laying down the framework down to the minutest detail only prevents you from leveraging the designer’s expertise on the subject.
Tell them about the problem and analyze their suggestions. For instance, you can say that you don’t like the font type because it looks too casual for a site that addresses business owners, and then see the solutions that they come up with.
Use Visuals Where Needed
Providing your designer with links to other sites that you like is never a bad idea. It gives them a fair idea of what you want your own website to look like and thus, allows them to interpret and implement your request for revisions more effectively.
For example, if you feel like the proposed site layout isn’t very easy to navigate, send your designer the link to one that has a simple user interface. This helps them understand what you have in mind.
When you know how to give feedback to your designer, rest assured that you will get a website that is truly exceptional yet completely in line with what you had envisioned.
If you are looking for a professional web designer to help you create an attractive website, get in touch with Print & Web Designers today!
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