How to Talk to a Graphic Designer - 5 Helpful Tips

When it comes to the successful completion of a design project, one of the most crucial factors is effective communication between the client and the graphic designer or designing team. Follow these helpful tips on how to talk to a graphic designer to bridge any awkward communication gaps, avoid delays within the project, and achieve the desired outcomes.

1. Be Specific

Be specific and clear with the designer about what your expectations and preferences are. Avoid ambiguity and state exactly why you disagree with the outcome or what changes you need to be done. For example, instead of saying that the design looks unprofessional, clearly state why you think so and what changes would like to see to make it less so.

Be ready to come with styles, fonts, examples, and layouts which you would want the designer to refer to get a firmer grasp of what your expectations are.

2. Keep the Tone Positive

A little bit of positivity can go a long way and keep the morale of the design team high as they complete your project. Choose your words with consideration. Instead of commenting on mistakes, talk about what improvements can be made. Instead of saying that the project outcome was unsatisfactory, state that the graphic designers certainly have the potential to do better. When the environment is positive, so are the results. You can read more about giving feedback to your designer here.

3. Think it From the Designer’s Perspective

Ultimately, some of your expectations on the project and that of the graphic designer may differ. If a designer disagrees with your suggestion, it is likely that they may have already considered it. Instead of getting frustrated with them, think about it from their perspective and what limitations they may be facing.

Ask the designer for their reasoning behind their decision and work with them to find solutions to any limitations or obstacles they may be facing with regard to meeting your expectations.

4. Give Feedback Often

In order for the project to go more smoothly from start to finish, give feedback early and often. This is will ensure that mistakes that occur through the project cycle are remedied on time and give the designing team the needed time to make the desired changes without compromising quality.

5. Avoid Jargon

Unless you are working with a very specialized designing team that only serves clients in your field, avoid technical jargon in your communication with them. Sure, their meaning and context will come to you naturally but such words will be really confusing to your designers, making them more susceptible to misunderstanding your feedback and making mistakes.

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