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Inbound Marketing - What makes a Good Landing Page

Inbound Marketing What makes a Good Landing PageIf you’ve even used a dating app like Tinder, Grindr or Bumble, your profile is a landing page for you. By spending just a few minutes on the profile, a possible date could swipe left or right on you, based on what you’re selling.

The landing page is your opportunity to convince people to trust your brand and proceed to whatever you want them to click through to. Here, we’ve mentioned some of the key elements of a good landing page.

Conciseness & Originality in the Copy

Instead of writing a soliloquy, you should utilize Freddie Mercury’s level of smoothness to deliver your offer in a few words. The homepage or the services category page is for adding further details.

But don’t fall into the generic and vague “long walks on the beach” category. Be original and get personal with the copy without losing readability.

Be mindful of the people you are writing the copy for. If your target market is the cursed millennials, you have to be even more precise. A killer headline and a convincing microcopy in the subhead along with a CTA should be your strong suit.

Breathing Room

This is mainly to do with web design. Negative space can be a great tool for breaking up a page so it doesn’t look busy and chaotic. When used tastefully and in the right place, it can actually help bring attention to the main graphic or message.

Again, this works extremely well with modern design elements created specifically for Generation Y visitors. The more clustered your landing page, the more chances it has of turning away a visitor.

Faces & Arrows in Line of Sight

It turns out that the possibility of ignoring the image of a human face is quite low. If the landing page has a human face on it, visitors are less likely to bounce off. That’s why many service-based businesses use faces in their marketing content.

Arrows are also hard to ignore. They relay a message of importance and hard to miss. But don’t clutter your landing page with both. Be tasteful in how to use these images to your advantage.

Moving Graphics

To understand the importance and effect of moving graphics, try popping in a movie or show (we suggest The Office for too many reasons!) and working while it plays in the background. Let us assure you that the likelihood of you accomplishing much is low.

You are bound to get distracted as human beings are primed to track movement, especially when it’s Michael Scott being the cringe-filled human he is at Dunder Mifflin.

In the end, you have to combine the genius of web design, a brilliant copy, and a convincing offer to get customers interested. To get all these elements on your landing page, get in touch with us at Print & Web Designer at . Let’s hash out a plan for an incredible landing page.

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