Is Content Still King? What Types of Content Should You Have for an Effective Marketing Strategy?

An SEO philosophy – content is king – has been around even before SEO was realized as an industry. Even today, this philosophy holds true. There’s no doubt that content is still king. Content marketing is a thriving force that involves creating and sharing of written content online – through websites and social media platforms. Ever wondered what type of content sells? Well, read this blog post to discover some high-performing content types that will help your business grow.

1.  Blogs
Blogging is the most popular type of content marketing and for good reason. It helps improve SEO and drives more traffic to your website from search engines. According to Forbes, websites that have blog sections and a lot of posts have a greater chance of showing up on the first page of Google when potential consumers search for relevant keywords. This can be great for small businesses that may have a limited budget for online marketing. Blogs are one of the best ways to step up your inbound marketing efforts.

2.  Case Studies
Case studies are an in-depth analysis of your data, which helps customers understand how you can add value to their businesses.
One of the common mistakes we see with case studies is how boring they are. Writers should focus on not just reporting the result but how they came to a specific conclusion. Explaining the “how” and “why” part of the hypothesis is a crucial part of the case study.

3.  eBooks
This is a valuable long-form content type that can help businesses capture leads and customers. E-books are meant to provide useful insight to their target audiences. This type of content is not just about selling to your target audience but also to find solutions to their specific needs and problems.

4.  White Papers
This is another effective means of long-form content and is similar to e-books in several ways. They are dense with useful information and offer actionable solutions to various needs. Whitepapers demand a lot of research, and therefore, take longer to write. If white papers are more than a few pages long – which they most probably will be - it should have a table of contents to make information easier to find.

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