Businesses set up websites and put a lot of effort into digital marketing and other strategies so their websites can get traffic. The end goal is to increase the number of conversions they get and acquire more clients.

However, there might be times when the website doesn’t respond so well. One of the reasons you might not be able to increase conversions is a high bounce rate. If your visitors are leaving the landing page before you can convert them, it will hurt your growth.

In this article, we’ll delve into some quick website changes you can incorporate to improve your bounce rate, lowering it so you can increase conversions.

But before we do that, let’s look at what bounce rate is.

Bounce Rate

In very simple words, the bounce rate illustrates how many website visitors leave the site before visiting another page. In short, they “bounce” off of your site. There could be a number of reasons why people leave. It could be that you don’t have what they were looking for or your website wasn’t really user-friendly.

Regardless of the reason for your website’s high bounce rate, here are some changes you can make on your site for improvement:

Call to Actions

CTAs are crucial for landing pages. Each page on your website should have a clear indication of what you want the visitor to do. Be honest and reiterate your message about how you can make their life easier.

Social Proofing

Social proofing is basically adding an element of trustworthiness. It could be a notification system that pops up in the corner when a customer makes a purchase. Or you can display the accolades, mentions, and recommendations you have received from trustworthy places.

A/B Testing

A/B testing is an important part of website maintenance. Without testing what works and what doesn’t, you will have some trial and error. For example, there could be something minor like a not very prominent CTA button. Testing before launching the page would eliminate that problem. 

Loading Time Optimization

Let’s be honest, nobody sticks on a website that takes more than a few seconds to show up completely. In fact, the visitor usually expects the site to load up within 2-5 seconds at most. If it takes any longer, visitors are likely to switch to a new site.

You can work with a professional web designer so they can use tools to optimize your website so it loads quickly on whatever device the visitor uses it on.

Create Multiple Landing Pages

This is beneficial if you’re targeting multiple high-value keywords. The more landing pages you have, the better your website’s user experience. People will be able to find exact pages for what they are looking for. For instance, if you’re a full-service web agency, create pages for each service you offer so people open landing pages that offer exactly what they need.

These and various other technical changes can change the game when it comes to lowering your bounce rate. Drop Print & Web Design a message at to learn how we can help you do just that, even more effectively.