There are a number of compelling arguments in favor of incorporating a blog into your company website. For example, it allows you to share company updates and special offers, earn trust among your target customers and build your reputation as an industry expert. However, another reason to blog is that it helps improve your search engine optimization (SEO) rankings.
Simply blogging or posting blog posts for the sake of it will not produce miraculous results since the top five organic results get 67.60% of all the clicks, and 70% to 80% of users ignore paid ads in favor of organic results. Blogging is both an art and a science, and you need to have a solid understanding of the fundamental components to be successful at it.
The following are some of the ways that blogging can benefit (and level up!) your SEO game:
Besides your readers, guess who enjoys fresh, original content? Search engines like Google! Search engines aim to give their users the most relevant and updated information — as a result, sites that are regularly updated signal that they are most likely to provide the most time-relevant content.
In addition, publishing new content on a regular basis provides search engine algorithms with more opportunities to crawl your website and continues to keep it on their radar. This means that blogging is the easiest, fastest, and most cost-effective way of posting new content on your website.
On the other hand, 30% of consumers rate quality content as the most important factor that adds to the credibility of a blog. It is far more likely that your readers will stay on the page for a long time if you share high-quality content, which will work wonders for your search rankings. It also increases the ‘authority’ of your website for the primary keywords used in your industry, which makes it more likely that Google and other search engines would recommend your page to users looking for expert information on related topics.
Backlinking can be good for businesses since each link that points back to your content tells Google that your blog has quality and credible content. If your page receives more backlinks, then there is a greater chance that its content will rank higher on the results pages. According to an Ahrefs study that analyzed more than one billion web pages, 90.63% of those received no organic search traffic from Google. 66.31% of the pages indexed did not have any backlinks.
In other words, the 2500-word research article you worked so hard on could be losing out on views due to a lack of links. However, it is also essential to focus on building high-quality links since lower-quality links may not be as helpful in improving your ranks — and can even undermine them.
Here are some of the qualities of a high-quality link:
It comes from a website that has never before linked to your page.
Keywords are essential for bringing your products and services to the attention of your target demographic. However, while using relevant keywords may seem pretty straightforward, the competition for the top-ranking spots is fierce. So, if you are not already the most well-known brand in your industry, you should focus on improving your rankings for long-tail keywords instead.
Targeting long-tail keywords is made easy with blogging. Long-tail keywords tend to be more specific — and as a result, they are also less competitive. This means that your content can reach more qualified leads since the leads are already in the process of searching for a particular answer or query.
Of course, if you want to use keywords effectively, you should refrain from stuffing your content with too many of those. Throw in your long-tail keyword when it makes the most sense and flows naturally.
You might get lucky, and your blog post might go viral — perhaps even overnight. However, even if you publish interesting and relevant content, it does not guarantee virality.
Although you can not exactly aim for virality, publishing evergreen, relevant blog posts and mastering the use of keywords are the best ways to get your content in front of more readers. Figure out what your audience is most interested in, and then give it to them.
Due to the topics being outdated or unfamiliar to most audiences, even pages that received a large number of backlinks received no traffic from Google. Therefore, your content must always fulfill its core objective: to engage and benefit the audience you are trying to reach.
Increased traffic and recurring visits to a site signal search engines that the page can be trusted, which in turn improves the website’s authority. You need to take social media into account to use the best SEO practices. When you publish high-quality content, readers are more likely to share it with their friends and even come back to your website to join your email newsletter.
You can make it easier for users to share your blog post with others by adding social media buttons. Your SEO ranking will rise proportionately to how people will share your content. In addition, if your business already has a presence on social media, you should think about introducing new strategies to promote your content on various social media platforms.
You will be able to increase the traffic to your website, and you will also be able to interact with your target customers and build a relationship with them. This can have a significant impact on your business goals.
When it all started, most bloggers stepped into the ring without any knowledge about search engine optimization or without really being aware that blogging can affect both search visibility and rankings. However, modern-day blogging —as a part of inbound marketing — is one of the most effective ways to optimize your site for search and build your business organically.
Related blog: 5 Tips for Successful Content Marketing
Do you want to uplift your blogging game to boost your SEO efforts? We can help. At Print And Web Designer, we offer a full suite of website and print design marketing services for businesses in North Carolina, including content marketing, brand design, brochure design, magazine design, and web design. Call us at (336) 684-6505 or fill out this online form to speak with us today.
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