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What are They Saying? 10 Marketing Terms You Need to Know

PWD General Marketing TermsMarketing terminology is one of the first things new Raleigh and Cary business owners must learn. And if that’s you, don’t worry! Many of these terms may be new to you. We recently talked about words relating to inbound marketing, specifically, and we’ve talked before about some more technical and website related terms. Below is a list of 10 other marketing terms that will help you succeed in business.  

Above the Fold: Can sometimes be referred to as “above the scroll.” This is the section of the Web page that is visible without scrolling. Depending on the resolution settings on a visitor's monitor, the fold may vary. At higher settings, the fold prolongs much further down the page. At lower settings, the fold is much higher on the page.

Blogging: A blog, or weblog, is an informational website or discussion that is published on a website for users to view. A blogger, or the person creating the content for the blog, discuss a topic to post on their website. Blogs can be used to advertise a specific product or service or to inform readers about it. Please note that a blog post or blog entry is the one; the “blog” is the whole collection of posts. So blog is to newspaper like blog post is to article. You have a blog on your website; you wrote a blog post last week.

B2B: B2B, or business to business, means you’re selling your product or service to organizations or companies. While you may sell to team members of those groups, those people are using it for a work purpose.

B2C: B2C, or business to consumer companies, focus on selling to individuals for personal use.

Churn: Customer churn transpires when a customer discontinues doing business with a company or service. Customer churn is an important metric because it costs significantly less to maintain customers than to seek new customers.

Content Marketing: This is a form of marketing that focuses on designing, publishing and sharing content to a specific target audience online. Proper content marketing can help boost revenue significantly.

CRM: CRM, or customer relationship management, is a software program that helps manage a company’s communication with current and possible customers. A good CRM mixes commercial and client-specific strategies via employee training, marketing planning, advertising, and relationship building.


Infographic: An infographic is a representation of information displayed in a graphical format, that is designed to make data easier to understand at first glance.


PPC: PPC, or pay-per-click, is a model of internet marketing where advertisers pay a fee every time one of their online ads is clicked. Search engine advertising is one of the most popular forms of PPC.


ROI: ROI, or return on investment, is a measure of profitability. You might determine the overall ROI for your company or examine the specific ROI for a marketing campaign by looking at the cost and how many customers were gained.


Knowing these terms can help you grasp a better understanding of your business and its marketing strategies. Questions about your marketing? Contact us to get a free consultation for marketing your Cary or Raleigh business.

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