What Makes a Great Website?

Having an online presence is pretty much a must have for any small business. However, having a bad website can actually hurt your bottom line. Whereas having a good website can improve it. So, what makes a great website? A small business with a great website enjoys:

An increase in brand recognition or help create a positive image
Savings on marketing
An increase in sales or sales leads
Expansion of business beyond your local area

What Makes a Great Website?

How do you make sure that you see all the benefits available from having an online presence? What make a website do all that? Essentially it comes down to how much your target market likes it and how easy the site is to use. Here are some questions that you should ask yourself and answer honestly. Put yourself into your prospects shoes while you answer these.

Can your visitors find what they want simply and quickly?
Does everything on your site work as it was designed to?
Does your website have everything it needs (click here for an explanation)?
Is the content on your site something that your target audience can relate to?
Is there anything on it that would annoy your prospects (pop-ups, pop-unders, music, graphics, inappropriate colors, etc)?
Do your visitors know what your site is about as soon as they get on it?
Do your prospects now what you want them to do and is it easy for them to do it?
Does your website harmonize with your business, its products/services?

If you can’t say yes to all these questions, it is time that your website gets a makeover. The good news is that it usually doesn’t take much turn a bad website into a good website.

Need Help?

If you would like to improve your website or go with a complete re-design, we are here to help. We can get you up and running with a website that your visitors will love and showcases the products/services you sell. Go ahead and give us a call 919-891-0545. You may be surprised at how much a few little changes to your website can perk up your sales. Contact us NOW!