What are PGB, CMYK, and HEX?

Though at first glance, the words may only seem like random acronyms, but they are a part of our everyday lives in the colors we consume on a daily basis. Because of the impact visuals have on us and the force of color psychology in marketing, brands sometimes need to be very specific of the shade they choose for their product.

Working with a designer on a project can be as tricky as any other relationship in your life. It requires patience, communication and mutual respect. But it can get frustrating if your collaboration isn’t working out the way you want.

A logo is one of the most important parts of a brand. It might even be the very first thing that people notice – even before your brand name! This is why it is so incredibly important to pay attention to how your logo looks and the vibe it gives off.