Rebranding can be a tough job. It stands on that thin line between being a complete disaster that needs to be reversed like GAP’s logo redesign or it can be a success like FedEx’s streamlining of the brand. So how exactly do you end up on the FedEx side of the spectrum? Well, we’ve outline three major aspects of identifying when it’s the right time to rebrand so you know exactly what you’re getting into!

Marketing is a critical piece of doing business. After all, you need to let people know you exist. This awareness is why marketing teams do what they do.