From Nike’s swoosh to the rings of Audi, a logo is the visual representation of a brand’s image. Customers and prospects use it as a cue to identify and differentiate it from other brand logos, making it necessary for building recognition.

Whether you’re getting business cards, posters or brochures made for your business, there are a few things that need to be checked off the list. You already know the basic ground you need to cover, which includes the design, color theme, content, graphics, and layout.

Colors might just come across as a basic part of branding for most entrepreneurs, but they are way more than that. Colors can go on to define a brand as they play a crucial role within the whole process. The identity of your brand can be associated with the colors you have in your brand, which is why it is important to choose the right colors. Interestingly, there have also been instances where well-established brands have changed their colors, only to experience a lack of interest from customers.