The marketing funnel is incomplete without leads. In fact, leads are the main focus of the sales strategy. Without having access to properly qualified leads, the whole strategy and marketing funnel tumbles.
A lot of people who don’t understand Google’s algorithm think that content writing beats the purpose of search engine optimization. However, what they don’t know is that content writing and SEO go hand in hand; their functions blend and overlap each other until one cannot exist without the other.
You need to tune your car every once in a while, right? Then why shouldn’t the same be true for your website? Your website shouldn’t be a stationary work of art, like the Mona Lisa. It is a dynamic platform that needs to adapt to the ever-changing environment.