These days on the internet, there is certainly a lot more competition out there as far as blogging is concerned. This means that you have to post blogs much more often to get a decent amount of traffic on your site than you would have needed a decade ago. But how often is often? Do you need to post a blog daily to get good traction? In this article, we will explain to you how often you should blog to make your site a success.
Why Posting Daily Doesn’t Work Anymore
On the surface, posting daily has its benefits. You’re constantly giving your audience fresh content to engage with and ensuring that you’re always at pace with the latest happening within your niche. It can be good for improving your site’s search ranking as well. Although it isn’t the biggest criteria most search engines take into account in their rankings.
However, over the past few recent years, more and more major blog sites have moved away from daily posting. This is because, with so much content out there, readers are pickier in what they want to read, prioritizing quality over quantity. Top-performing blogs today are those posting content that is highly relevant, in-depth and engaging to the reader. This is the type of strategy you should yourself be aiming towards instead of posting every day for the sake of it.
Keeping It Balanced
Instead of posting every day, focus on the quality of what you write. Depending on your niche, posting three-two or even once a week can work and give you the chance to write longer and more carefully constructed blogs that really engage your audience. The comments, links and social share you garner from writing genuinely more in-depth content are great for your site’s SEO as well.
Of course, there is no one-size-fits-all approach when it comes to blogging. Whether it is posting daily, a few times per week or whenever you feel inspired, stick to a routine that you are most comfortable with. This will help prevent burnout and allow you to let your writing skills truly shine.