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Turn Your Website into a Conversion Genius

An image of Google Analytics data for conversion resultsThe purpose of setting up a website is not only to promote your products and services. Fully functioning websites also generate more and more consumer traffic. Is your website successful in this area? A simple way to find out is by analyzing your rate of conversion, also known as website conversion. According to Tech Jury, a one-second delay in page load leads to a 7% decrease in conversion rate. This term refers to the number of visitors on your site who get converted into customers or respond to any Call-To-Action links. Let’s take a look at how you can increase the conversion rates on your website:

Use Pop-Ups
If you add pop-ups to your website the right way, you can increase the average rate of web conversion. Here are a few ideas for effective pop-ups:

  • Special offers such as premium content, free products or services, etc.
  • Easy navigation will allow users to close pop-ups if they are not interested
  • Use cookies to allow pop-ups to appear only once for each user

Using pop-ups efficiently will not only increase the rate of conversion but will also prevent users from getting annoyed by them.

Reduce Fields
Sometimes users hate it when there are too many fields in an online form. One of the best ways to increase user experience is by removing all of the unnecessary fields in a form and only using the essential ones to obtain relevant information.

Reviews and Testimonials
Most people are reluctant to be the first ones to use a product or service. You can use reviews and testimonials to establish user trust and allow them to give your products a try.

Keep it Clear and Concise
The worst thing a website can have is too much content. This includes headings, subheadings, features, links, and visuals. If you add too much unnecessary information, it becomes difficult for users to navigate and find the content that they are looking for. Keep your website simple with only a limited amount of context in order to increase conversion rates.

Call-To-Action
Keep CTAs simple and easy. For example, you could request users to provide their email addresses for further information instead of asking them to fill out a form. The easier you make it for your visitors, the more conversions you will have.

Use Google Analytics
This tool is used to track web traffic and determine how efficient your website actually is at converting visitors. It provides you with sufficient data to gauge the progress of conversion rates. Through this approach, you don’t need to get involved in time-consuming work and have the advantage of making quick as well as efficient decisions.

Why is Conversion Important?
Increasing your web traffic and conversion rate is very important. It increases the chances of positive customer feedback, enhances your web presence, as well as doubles your value. By conversion optimization, you can also increase your revenue per person, which will grow your business and eventually allow more visitors to your website. For more information, please visit our website or contact us here for any queries.

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