by Myra Stacey | Oct 26, 2021 | Services, Web Design
Imagery has a big influence on a reader. When blogging, though, you may assume that your words are the most important factor to consider. However, that is no longer true.
“Isn’t blogging a text-based medium?”
Well, not really!
People retain more information when a relevant image is paired with a piece of information than when the information is exclusively text-based. This is called the “Pictorial Superiority Effect.” In other words, images are an integral ingredient of a great blog. Every great book needs a great cover, and every great blog post needs a great image.
Even if you are a skilled wordsmith, you should consider using quality images on your blog. Here are five reasons why:
1. Images make the blog more visually appealing.
This is obvious: high-quality images are visually pleasing.
When you incorporate images in your blog entries, you create a “narrative” for that part of the blog.
Aesthetically appealing images keep your reader from scrolling, and as previously stated, people are more likely to retain more information when presented with an image.
The right image can communicate a powerful message to a reader—after all, a picture is worth a thousand words. If a part of your blog is hard to grasp, adding a relevant image can help simplify the concept and make it easier to understand.
2. Blogs with images are more likely to be shared on social media.
Social media marketing can help you spread the word about your content and drive traffic to your blog—and thus your website.
And because social networks are getting more visual, sharing blogs on social media with images reach exponentially higher levels of engagement (with more shares), which can help bring more visitors to your site.
- Tweets with images are 35% more likely to be retweeted. (Source)
- 87% of Facebook’s top posts feature images. (Source)
Related Blog: How To Keep Your Brand Consistent Across Social Media
3. Images support your message.
Not only can the right image be appealing to your readers and used on social media, but it can also bring actual value and insight to your piece.
Even better if you can find an image that is unique, interesting, and not [always] tied to your blog topic. The reader will instinctively pause to analyze the image you chose and why you chose it.
Getting readers to pause and reflect is something that every blogger should strive for!
4. Images help break up text into more bite-sized chunks.
Have you ever read a blog post where the writing seemed to stretch on indefinitely with no end in sight? Couldn’t you feel your frustration swelling inside you as you scrolled and scrolled—and still no conclusion?
Long paragraphs and large slabs of text, especially in long-form content, can discourage readers from finishing your blog post.
Using images in your blogs can help break up long chunks of text and make your content more palatable.
5. Images can help improve your SEO.
You may be new to blogging and have no idea that you can add text to your images.
Well, you can add “alt text” to any image you upload within your blog on practically all blogging platforms and websites. This can help you improve the performance of your search engine optimization or “SEO” campaigns.
While readers cannot see the alt text you write, search engines bots crawl all of the text in your blog piece—including the alt text. So, instead of uploading your image as “Screenshot 2021-31-08 at 9.41.12 PM,” optimize the text with your targeted keywords.
Tips on Using Images In Your Blog
1. Make sure that the image is related to the content.
You would be perplexed if you were reading an article on making an audiobook and then came across an image about producing videos, would you not? Always make sure that the images you choose are relevant to the surrounding content. A blog post about top website trends, for example, should include screenshots of websites that follow those trends, whereas a piece about web design best practices should consist of images of people coding.
2. Include an eye-catching featured image.
Your featured image is the first image readers see when they open your blog entry—it is front and center. Furthermore, when a blog is shared on social media, the featured image is often displayed. Therefore, you must choose a featured image that accurately represents the subject of your blog entry.
3. Make sure your images are the correct size.
Image quality is just as important as image relevance. Ensure that you are not stretching your images beyond their original sizes. Also, consider that the larger the image, the longer it will take for your page to load. A slow page load time can hurt your site traffic, so make sure your images are correctly sized.
4. Make the blog more lively by using GIFs.
GIFs are an exciting way to add a video-like visual to your blog. You can be a little more fun and creative with GIFs, allowing you to put a lighter spin on a blog topic. However, be careful when using GIFs. Animated visuals are so effective at catching attention that they can be annoying.
With these advantages of adding images to your blogs and best practices in mind, you will be ready to start looking for great images to increase your content, shareability, boost your SEO and drive traffic to your site.
Professional Design Services in Raleigh, NC
Print and Web Designer offers top-notch brand design services to boost your content marketing efforts. We can help you create incredible images for your blog to attract traffic and drive engagement on your posts. We can also handle other aspects of your brand design needs, including brochure design, print design, magazine design, and web design.
So, stop searching for “Triangle web design services,” “Durham web design services,” or “Cary web design services,” and give us a call at (336) 684-6505 or write to us at info@PrintandWebDesigner.com today.
![[Infographics] Types of Infographics](https://printandwebdesigner.com/wp-content/uploads/2021/08/b2ap3_large_types-of-infographics-1080x675.jpg)
by Myra Stacey | Aug 23, 2021 | Infographic
Creating valuable content to attract potential online customers is a common inbound marketing strategy. And what better way to create and share helpful information across the Internet than with visual content? After all, according to 3M Corporation research, human brains process visuals 60,000 times faster than text.
Infographics now dominate the realm of visual content marketing. They are an ingenious way to visualize information that would otherwise be difficult for your target audience to understand.
Related Blog: Interesting Statistics about Infographics
If you want to use infographics to boost your Raleigh business, you need to be familiar with the different types of infographics. Only by using the correct type of infographic to present a piece of information will you be able to make a significant impact on your online presence in 2021.
Continue reading to learn about the seven different types of infographics and when you should use them.
1. Comparison Infographics
As the name implies, a comparison or ‘versus’ infographic compares two different subjects. You can use this infographic when you are trying to prove why one option is better than the other. You can use eye-catching graphics to lay out the key points and demonstrate to the readers how your products and service offerings are different (and better) than the ones from your competitors’ stables. tables.
Second, you can create a comparison infographic to highlight the differences between the two options. Say you are educating people about the differences between inbound and outbound marketing. Then you can use comparison infographics to make the information easier to digest.
2. Map Infographics
Map infographics are another type of infographic that content marketers widely use. They are used to display information based on a geographical location. For example, if you want to show the percentage of revenue generated from the cities, towns, or communities in the Research Triangle where you offer your services, you can use a map infographic to make the information more understandable.
You can also use a map infographic to demonstrate the impact of something within or across locations. For example, using an infographic with a world map, you can visualize how the Coronavirus emerged and spread globally.
3. Data Visualization Infographics
Data visualization infographics are used to represent data through pie charts or bar graphs. This type of infographics is often seen in magazines and brochures as it not only adds visual interest but also makes the numbers easy to absorb. Data visualization infographics help communicate complex ideas with ease and clarity. It gives an insight that enables one to take action.
To create a perfect data visualization infographic, you have to start with thorough research. The data that you are planning to visualize should be well-sourced and authentic. Besides, before designing the infographic, you have to understand which chart would be ideal for the information that you have to present. This will make your infographic more impactful.
4. List Infographics
If you have to present information in the form of a list, use list infographics. List infographics make formally boring lists more compelling. Coupled with animated images and colorful fonts, it makes the information more engaging.
Readers find list infographics easy to read and understand as everything is mentioned in bullet points. It makes the information scannable, especially when the important terms or numbers are highlighted. Even a glimpse helps the reader get a gist of what the infographic is about.
Say you want to let your potential customers know why they should choose you, you can list out five reasons that set your Raleigh business apart from your competitors as a quick-read list infographic.
5. Visual Article Infographics
Visual articles are the best way to convert a long article into an engaging infographic. This way, even readers who are in a rush can take away helpful information even if they do not read your entire post.
Visual articles make it easy to disseminate information in today’s world, where people have short attention spans. The colorful text and images of the infographic keep the readers engaged and convey your message. The best part is that this type of infographic is easily shareable on social media platforms. You can post it on Instagram and Facebook and gain traction for your website.
6. Flowchart Infographics
Flowchart infographics are usually used to answer specific questions. You start by identifying a problem or questions, then neatly lay down the courses of action people can take to resolve the issue. You can further create divisions and inform the consequences people will face if they take a specific route. Alternatively, you can even lay down the different courses of action and explain how they relate to each other and lead to the same conclusion.
Flowcharts are the best type of infographics to refine a problem and deduce possible solutions. However, refrain from using flowcharts if your data incorporates a lot of numbers and statistics.
7. Timeline Infographics
Timeline infographics visualize data in a chronological format. They are usually used to take the readers on a journey and explain the evolution of something. Along with being interesting, timeline infographics are highly educational.
One of the key goals of timeline infographics is to summarize a long story in a few lines and a slew of images to make the story easier to understand. So, if you want to show your employees how your company started decades ago in a small room and has grown to become the industry leader today, you can use timeline infographics.
Professional Infographic Design Services in Raleigh, NC
Print and Web Designer offers top-notch infographic brand design services to boost your visual content marketing efforts. We can also handle other aspects of your brand design needs, including brochure design, print design, magazine design, and web design.
So, stop searching for “Triangle web design services,” “Durham web design services,” or “Cary web design services,” and give us a call at (336) 684-6505 or write to us at info@PrintandWebDesigner.com today.
![[Infographics] You can share it on a variety of channels](https://printandwebdesigner.com/wp-content/uploads/2021/07/b2ap3_small_stats_about_infographics-5.jpg)
by Myra Stacey | Jul 2, 2021 | Infographic, Services
The best thing about infographics is that they are easy to share. Your site visitors can easily share the desired visual content when it is in the form of an infographic, regardless of the social network. Those who receive this informative infographic will be more inclined to read it as well. No wonder many businesses are making use of infographics. If you want more people to consume your content, you must visualize it and share it on the social media that your target audience uses.
Print and Web Designer offers top-notch infographic brand design services to businesses nationwide that will structure your social media for the next two years. We are experts in the industry that understand what is pleasing to the eye and functional with SEO Optimization. Call Print and Web Designer now at 336-684-6505 or visit printandwebdesigner.com to schedule your Strategy Session Now!
![[Infographics] Supplementing textual information](https://printandwebdesigner.com/wp-content/uploads/2021/07/b2ap3_small_stats_about_infographics-2.jpg)
by Myra Stacey | Jul 2, 2021 | Infographic, Services
There are times when a standalone infographic piece is not enough, and text-based content is necessary. In such cases, you can use infographics to complement your write-up. While your well-designed infographics will give readers the gist of the topic, they will also have an option to read an informative piece of content. The use of infographics only serves to improve the material that is provided in a text form. While the content prevents the infographic from being misinterpreted, the infographic makes the content easier to process.
Print and Web Designer offers top-notch infographic brand design services to businesses nationwide that will structure your social media for the next two years. We are experts in the industry that understand what is pleasing to the eye and functional with SEO Optimization. Call Print and Web Designer now at 336-684-6505 or visit printandwebdesigner.com schedule your Strategy Session Now!
![[Infographics] How to Keep Your Brand Consistent Across Social Media](https://printandwebdesigner.com/wp-content/uploads/2021/07/b2ap3_small_PWD-Brand-Consistency-Infographic-v3.jpg)
