by Myra Ray | Mar 25, 2021 | Inbound Marketing
Content creation is one of the most important aspects of digital marketing. A few years ago, a simple website was all you needed to maintain an online presence and marketing was mostly done through conventional channels.
In this day and age, however, digital marketing has emerged as the primary means of raising brand awareness and attracting customers. Here are five content marketing tips that are sure to generate more traffic towards your website:
1. Write for Your Target Audience
The first step is to figure out your target demographic. Content marketing involves creating blog posts, articles, and infographics to engage potential customers. Find out your target audience’s requirements and how they search for information on the internet.
The content creation and selection should remain focused on your target audience at all times. Choose topics that they would want to know about. Your content marketing efforts are bound to be successful once you understand your audience and tune your content to their demands.
2. Use Relevant Keywords
Using relevant keywords is essential for search engine optimization (SEO). SEO entails using specific techniques for improving your web traffic in order to make your site rank higher on the search engine result pages.
Make sure you include specific keywords in your content so that your website is visible to people who search using those words. Before writing a blog post or article, take a minute to think about the keywords that would rank well.
3. Understand the Content Marketing Funnel
The content marketing or sales funnel pertains to a process illustrating a buyer’s decision-making journey. The three main phases include awareness, evaluation, and purchase.
An understanding of what makes buyers advance through the funnel is important for anyone involved in sales and marketing. The sales funnel consists of four stages, namely outreach, conversion, closing and retention.
Content marketing is typically considered a part of outreach, which is right at the top of the funnel. This is where brand awareness and lead generation take place. Use them to increase your customer base and engage with your audience. Click here for some website design guidelines to complement your content.
4. Ensure Unique Content
Uniqueness is what helps your brand stand out among competitors. Reusing old content works at times, but, it is crucial to add originality for successful results.
Whatever topic or idea you’re interested in writing about, consider it as your starting point and ponder over how you can add a unique angle to it. This way, you can publish engaging and valuable content for your readers.
5. Use Data
Blog posts alone cannot increase your customers and kick start your business. Besides producing quality content, you also need to understand how to measure the outcomes of your effort.
Use analytics and other data-driven approaches to analyze your performance. Some people prefer tracking overall website traffic while others use social shares or “attention metrics” like scroll depth. Assessing your performance ensures that your time and money are utilized productively.
Content marketing is an effective way of developing and refining what your brand stands for. Your content should include relevant keywords and be informational and engaging at the same time to attract potential customers. Print and Web Designer offers efficient print and web designing services for your website, magazine, and brochure. If you are looking for a digital marketing strategy to transform your business, explore our website or call us at (336) 684-6505 today!
by Myra Ray | Jan 21, 2021 | Inbound Marketing
One of the most disheartening things faced by business owners is low website traffic. Traffic blues are so unnerving because they indicate a lack of potential customers, let alone converted clients. And as an entrepreneur, all an individual wants is to have an endless stream of customers (and then some more customers). But when their web traffic dwindles, so does their morale. If your business has been facing the same predicament, then instead of feeling dejected, perhaps you should try the following tips to boost your website traffic.
Know Your Keywords
Having relevant keywords is a vital inbound marketing strategy. If your keywords are not suitable enough, then chances are your content will fall by the digital landscape’s wayward and only gather dust. So choose the keywords smartly. One way of doing so is targeting long-tail keywords as those are much more specific, hence improving your chances of being seen on the internet.
Know What SEO Wants
Be it print design, or veterinary services, whatever business you are in, you need to have a robust online presence, and for that, you need to take SEO into account. You cannot whip up just about anything for the sake of posting content on your website because that’s not going to rate well on the search engine results. You must look into how the search engines rank websites and then generate your content accordingly.
Produce More Content
It goes without saying, the more content you put out, the more chance you have of landing high up on the search engine results pages (SERP). That said, you need to produce good quality text and visuals that are also in line with your brand design.
Have A Mobile-Friendly Website
Nowadays, people prefer to use their smartphones if they need to check anything online. That means having a mobile-friendly website is a must for businesses in this day and age; otherwise, their content will go unnoticed. Therefore, you must develop a website that can be accessed by a smartphone.
Additionally, use a web designer to develop your website as that makes online portals easy to navigate, which can effectively rope visitors in if the content is engaging enough. Simply put, if your website isn’t well-designed, all potential clients will lose interest regardless of the impact your content might have.
Use Social Media Networks For Promotion
Creating content and publishing it isn’t enough to get traffic; you need to be proactive and advertise your business through social media networks as much as possible.
Want to know more about increasing your website traffic? Check out our detailed infographic on the topic or contact us at Print and Web Designer. You can also reach out to us if you are looking for experts for web or print design as we have significant experience in both fields.
by Myra Ray | Jan 7, 2021 | Inbound Marketing, Services
The purpose of setting up a website is not only to promote your products and services. Fully functioning websites also generate more and more consumer traffic. Is your website successful in this area? A simple way to find out is by analyzing your rate of conversion, also known as website conversion. According to Tech Jury, a one-second delay in page load leads to a 7% decrease in conversion rate. This term refers to the number of visitors on your site who get converted into customers or respond to any Call-To-Action links. Let’s take a look at how you can increase the conversion rates on your website:
Use Pop-Ups
If you add pop-ups to your website the right way, you can increase the average rate of web conversion. Here are a few ideas for effective pop-ups:
- Special offers such as premium content, free products or services, etc.
- Easy navigation will allow users to close pop-ups if they are not interested
- Use cookies to allow pop-ups to appear only once for each user
Using pop-ups efficiently will not only increase the rate of conversion but will also prevent users from getting annoyed by them.
Reduce Fields
Sometimes users hate it when there are too many fields in an online form. One of the best ways to increase user experience is by removing all of the unnecessary fields in a form and only using the essential ones to obtain relevant information.
Reviews and Testimonials
Most people are reluctant to be the first ones to use a product or service. You can use reviews and testimonials to establish user trust and allow them to give your products a try.
Keep it Clear and Concise
The worst thing a website can have is too much content. This includes headings, subheadings, features, links, and visuals. If you add too much unnecessary information, it becomes difficult for users to navigate and find the content that they are looking for. Keep your website simple with only a limited amount of context in order to increase conversion rates.
Call-To-Action
Keep CTAs simple and easy. For example, you could request users to provide their email addresses for further information instead of asking them to fill out a form. The easier you make it for your visitors, the more conversions you will have.
Use Google Analytics
This tool is used to track web traffic and determine how efficient your website actually is at converting visitors. It provides you with sufficient data to gauge the progress of conversion rates. Through this approach, you don’t need to get involved in time-consuming work and have the advantage of making quick as well as efficient decisions.
Why is Conversion Important?
Increasing your web traffic and conversion rate is very important. It increases the chances of positive customer feedback, enhances your web presence, as well as doubles your value. By conversion optimization, you can also increase your revenue per person, which will grow your business and eventually allow more visitors to your website. For more information, please visit our website or contact us here for any queries.
by Myra Ray | Dec 3, 2020 | Inbound Marketing, Search Engine Optimization
Inbound marketing is a remarkable strategy in today’s cutthroat world of business. It allows corporations to reach vast audiences in a fraction of a second, increasing their visibility on the digital landscape. While the entrepreneurial industry continues to ride on inbound marketing, it relies on the power of SEO. A business is only seen by consumers when it appears on the virtual spectrum. And that heavily depends on the prolific marketing practice commonly known as search engine optimization or SEO.
Although SEO is among the most frequently discussed terminologies in business meetings, it is acutely misunderstood. Eager to increase web traffic, many entrepreneurs end up committing blunders in the name of search engine optimization without ever achieving actual results. That happens because people pay heed to the prevalent misconceptions about the marketing tool and act on them. In order to make the most out of SEO, entrepreneurs must not believe in the following myths.
Backlinks For The Win
Many naive business owners believe that adding numerous backlinks in a blog post is the key to success, but that’s not true. Inundating a text with irrelevant backlinks is not going to up your ranking on SERPs. To achieve results, quality matters more; hence you must organically add links to your online content.
Keyword Stuffing Gets Higher Ranking
Like backlinks, an abundance of keywords in a copy is considered a herald of success, which again is a grave misconception. Google uses an intelligent ranking system that cannot be so easily manipulated. A slipshod piece of content stuffed with keywords is not going to land a top spot on Google rankings. The context, relevance, and apt positioning are essential factors that determine your blogs’ standing on SERPs.
Using Multiple Meta Tags
The overuse of any SEO technique doesn’t increase the traffic on a webpage. Be it keywords, links, meta tags, or even blogs; if you add too many of any of these to your website in hopes of getting more online traffic, you might as well not waste time and effort on SEO because these tricks aren’t going to make much difference.
SEO Is Expensive
SEO is not expensive; in fact, it doesn’t cost much in terms of money if you have the right professionals working by your side.
If you want your business to thrive, you need to be on top of your marketing game, which, aside from SEO, includes many design elements such as triangle web design, brochure design, brand design, magazine design, print design, etc. Reap the benefits of these exceptional business strategies to take your business to the sky.
And if you are by any chance looking for an expert web designer in Raleigh, Durham or Cary, or any other design media, contact us at Print and Web Designer today!
by Myra Ray | Apr 10, 2020 | Inbound Marketing
An SEO philosophy – content is king – has been around even before SEO was realized as an industry. Even today, this philosophy holds true. There’s no doubt that content is still king. Content marketing is a thriving force that involves creating and sharing of written content online – through websites and social media platforms. Ever wondered what type of content sells? Well, read this blog post to discover some high-performing content types that will help your business grow.
1. Blogs
Blogging is the most popular type of content marketing and for good reason. It helps improve SEO and drives more traffic to your website from search engines. According to Forbes, websites that have blog sections and a lot of posts have a greater chance of showing up on the first page of Google when potential consumers search for relevant keywords. This can be great for small businesses that may have a limited budget for online marketing. Blogs are one of the best ways to step up your inbound marketing efforts.
2. Case Studies
Case studies are an in-depth analysis of your data, which helps customers understand how you can add value to their businesses.
One of the common mistakes we see with case studies is how boring they are. Writers should focus on not just reporting the result but how they came to a specific conclusion. Explaining the “how” and “why” part of the hypothesis is a crucial part of the case study.
3. eBooks
This is a valuable long-form content type that can help businesses capture leads and customers. E-books are meant to provide useful insight to their target audiences. This type of content is not just about selling to your target audience but also to find solutions to their specific needs and problems.
4. White Papers
This is another effective means of long-form content and is similar to e-books in several ways. They are dense with useful information and offer actionable solutions to various needs. Whitepapers demand a lot of research, and therefore, take longer to write. If white papers are more than a few pages long – which they most probably will be – it should have a table of contents to make information easier to find.
Get in touch with the leading web and print designer today and have customized creative solutions to take your business to a whole new level. Email us at info@PrintandWebDesigner.com.
by Myra Ray | Apr 3, 2020 | Inbound Marketing, Services
Are you thinking of writing a blog? Awesome! Running a blog is quite a cathartic experience and is just so much fun. However, if you’re creating a blog for the first time, the chances are that you may make mistakes. No worries, though, as you’ll learn as you go. However, if you want your blog posts to be flawless, they should tick all the right boxes.
What are the essential things that every blog needs? Find out below!
- A Catchy Title
The title of your blog should be such that it compels readers to click on your blog link and read it. So, it’s always a good idea to invest some additional time in thinking of an engaging title. Research shows that top-performing blogs usually contain a number, such as “the best 4 reasons to..” or words, such as “how to…”, “a guide to..”, etc. It’s also crucial for you to include your main keyword in the title so that your blog can rank in Google’s search rankings.
- Persuasive Words
Some power words have the potential to make your copy look great. Plus, if you’re writing for a brand, it will help you sell more. Some amazing persuasive words to use for blogging include “you,” “free,” “because,” “help,” “new,” and lots more!
- Subheadings and Bullet Points
Use these tools to help make your blog easy to navigate. A lot of people just skim through blogs on the internet. Having your blog posts divided into proper subheadings and short pointers will make it easy for readers to go through your piece at a quick glance.
- Social Media Sharing
Make sure that your blog posts have a feature that allows readers to share your content on their social media platforms.
The best place to insert the social sharing tool is at the top or the bottom of the post.
- Insert Images
Pictures make content visually appealing, so make sure you use high-quality, license-free images for your blog. You may not know it, but images also help improve your site’s ranking when you use image captions and alt. tags with the main keyword.
If you make a living from blogging, you’ll find these tips quite useful. For more help when it comes to brochure designs, print designs, magazine designs, website designs and brand designs, contact us at 919-891-0545 or email us at Info@PrintAndWbDesigner.com
