There are a number of compelling arguments in favor of incorporating a blog into your company website. For example, it allows you to share company updates and special offers, earn trust among your target customers and build your reputation as an industry expert. However, another reason to blog is that it helps improve your search engine optimization (SEO) rankings.
Simply blogging or posting blog posts for the sake of it will not produce miraculous results since the top five organic results get 67.60% of all the clicks, and 70% to 80% of users ignore paid ads in favor of organic results. Blogging is both an art and a science, and you need to have a solid understanding of the fundamental components to be successful at it.
The following are some of the ways that blogging can benefit (and level up!) your SEO game:
Fresh, original content.
Besides your readers, guess who enjoys fresh, original content? Search engines like Google! Search engines aim to give their users the most relevant and updated information — as a result, sites that are regularly updated signal that they are most likely to provide the most time-relevant content.
In addition, publishing new content on a regular basis provides search engine algorithms with more opportunities to crawl your website and continues to keep it on their radar. This means that blogging is the easiest, fastest, and most cost-effective way of posting new content on your website.
On the other hand, 30% of consumers rate quality content as the most important factor that adds to the credibility of a blog. It is far more likely that your readers will stay on the page for a long time if you share high-quality content, which will work wonders for your search rankings. It also increases the ‘authority’ of your website for the primary keywords used in your industry, which makes it more likely that Google and other search engines would recommend your page to users looking for expert information on related topics.
Backlinks
Backlinking can be good for businesses since each link that points back to your content tells Google that your blog has quality and credible content. If your page receives more backlinks, then there is a greater chance that its content will rank higher on the results pages. According to an Ahrefs study that analyzed more than one billion web pages, 90.63% of those received no organic search traffic from Google. 66.31% of the pages indexed did not have any backlinks.
In other words, the 2500-word research article you worked so hard on could be losing out on views due to a lack of links. However, it is also essential to focus on building high-quality links since lower-quality links may not be as helpful in improving your ranks — and can even undermine them.
Here are some of the qualities of a high-quality link:
It comes from a website that has never before linked to your page.
It comes from a reliable and trustworthy online resource.
It incorporates your target keywords into the link’s anchor text.
The site linking to you aligns with the topics and themes on your website.
The link is marked with the “Dofollow” tag.
Keywords
Keywords are essential for bringing your products and services to the attention of your target demographic. However, while using relevant keywords may seem pretty straightforward, the competition for the top-ranking spots is fierce. So, if you are not already the most well-known brand in your industry, you should focus on improving your rankings for long-tail keywords instead.
Targeting long-tail keywords is made easy with blogging. Long-tail keywords tend to be more specific — and as a result, they are also less competitive. This means that your content can reach more qualified leads since the leads are already in the process of searching for a particular answer or query.
Of course, if you want to use keywords effectively, you should refrain from stuffing your content with too many of those. Throw in your long-tail keyword when it makes the most sense and flows naturally.
Virality
You might get lucky, and your blog post might go viral — perhaps even overnight. However, even if you publish interesting and relevant content, it does not guarantee virality.
Although you can not exactly aim for virality, publishing evergreen, relevant blog posts and mastering the use of keywords are the best ways to get your content in front of more readers. Figure out what your audience is most interested in, and then give it to them.
Due to the topics being outdated or unfamiliar to most audiences, even pages that received a large number of backlinks received no traffic from Google. Therefore, your content must always fulfill its core objective: to engage and benefit the audience you are trying to reach.
Social media sharing
Increased traffic and recurring visits to a site signal search engines that the page can be trusted, which in turn improves the website’s authority. You need to take social media into account to use the best SEO practices. When you publish high-quality content, readers are more likely to share it with their friends and even come back to your website to join your email newsletter.
You can make it easier for users to share your blog post with others by adding social media buttons. Your SEO ranking will rise proportionately to how people will share your content. In addition, if your business already has a presence on social media, you should think about introducing new strategies to promote your content on various social media platforms.
You will be able to increase the traffic to your website, and you will also be able to interact with your target customers and build a relationship with them. This can have a significant impact on your business goals.
In conclusion
When it all started, most bloggers stepped into the ring without any knowledge about search engine optimization or without really being aware that blogging can affect both search visibility and rankings. However, modern-day blogging —as a part of inbound marketing — is one of the most effective ways to optimize your site for search and build your business organically.
Do you want to uplift your blogging game to boost your SEO efforts? We can help. At Print And Web Designer, we offer a full suite of website and print design marketing services for businesses in North Carolina, including content marketing, brand design, brochure design, magazine design, and web design. Call us at (336) 684-6505 or fill out this online form to speak with us today.
Because of the growing number of businesses in every industry, business owners must devise novel strategies to get the attention of their target audience. The competition is intense, and the only way to survive is to stand out. How do you go about doing that? By using the world of visual media as a springboard. Look around you, and you will find that every business is producing visual content to pique the public’s curiosity and maximize cash flow.
Infographics are the most popular type of visual content today. Every company is harnessing the power of infographics as it is the most straightforward approach to reach out to the audience and deliver the message. Regardless of how complex the message is, infographics can break it down into digestible chunks for your audience to consume.
The statistics presented below will help you understand why infographics are an essential element of the inbound marketing funnel.
This is the primary reason why infographics are so successful and why they should be a cornerstone of every business’s content marketing strategy. When you present your message to your audience in the form of visually appealing infographics, they are more likely to fully understand it.
Almost all successful corporations dabble in social media marketing. How do they get traction on well-known social media platforms such as Instagram and Facebook? By using infographics.
Twitter
Infographics are the key to getting noticed and promoted on Twitter, the iconic microblogging and social networking service. Studies show that tweets with images are 150 percent more likely to be retweeted than those with plain text. Second, tweets with images are 18% more likely to be clicked on. Tweets with images are also 89% more likely to be added to a user’s ‘Favorites.’ (Source: Buffer)
Instagram
Instagram is a popular photo and video-sharing social networking site for brands looking to increase their visibility, reputation, and engagement. For marketers whose target demographic is millennials, infographics are the most popular type of content on Instagram. (Source: Neal Schaffer)
Adding engaging infographics to your blogs is a great way to increase blog traffic. If you add an image after every 75-100 words in your blog posts, you will obtain more social media shares. (Source: BuzzSumo)
Infographics and Marketing
The effectiveness of infographics in promoting a company’s products/services has been well demonstrated in recent years. As a result, their adoption as a B2B content marketing strategy climbed from 50% to 58% between 2015-16.
In fact, 36% of marketers reported they intended to spend more than one-third of their budget on creating visual content in 2017. By 2019, 74% of marketers were fully utilizing visual content to market their services. Furthermore, 49% of marketers said that visual content was already an integral part of their marketing strategy.
Are you on the fence about whether or not to invest time and effort in creating infographics? Don’t worry, our pockets are still full of insightful facts that will surely convince you.
This is what infographics can do for your business:
Colorful infographics can boost your sales by up to 80%. (Source: Xerox)
Well-designed infographics can increase your website traffic by 12%. This is why you should incorporate informative infographics in your blogs and other web pages. (Source: Demand Gen Report)
If the content is king, then visual content can be queen. It has been proven that content with relevant images generates 94% more views than content without images. What could be more “relevant” than presenting the facts in the form of a visually appealing infographic? (Source: QuickSprout)
Quick Tips to Design a Perfect Infographic
Here’s how you can design an infographic that will bring you closer to your business goals.
Determine your customers’ needs, as your infographic should be specific and relevant to your target demographic.
Remain focused by sticking to a single topic.
Don’t stuff it with too many elements. The simpler it is, the easier it is to understand.
Make use of negative/white space.
Create attention-grabbing headlines.
Want Professionally Designed Infographics?
At Print and Web Designer, we understand the value of well-designed infographics. We know the fruitful results that this kind of visual content can yield for your business. Therefore, we offer infographics designing services along with other inbound marketing services. You can also rely on us for print design services, including brochure design and magazine design—basically, we can handle your entire brand design endeavor.
We are experts in the industry that understand what is pleasing to the eye and functional with SEO Optimization. Call Print and Web Designer now at 336-684-6505 or email info@printandwebdesigner.com for this extraordinary offer.
Since the emergence of visual media, we have hardly ever looked back to when mass communication relied almost exclusively on newspapers and books. Simply put, we are all pushed for time, so we prefer to consume information and knowledge in the most convenient and quickest way possible. It is for this reason that infographics have become the method of choice when consuming data and information today. The information provided with an infographic is concise yet easy to understand, and presented in a visually appealing manner. How to create a compelling infographic that will entice..
Let’s take a closer look at what an infographic is and how it can benefit us.
Infographics: understanding the basics
As you would have guessed, the term “infographic” is a portmanteau of the words “information” and “graphics.” An infographic is described as “a visual representation of information or data” by the Oxford English Dictionary. This ‘visual representation’ contains diverse elements ranging from images and vector graphics to text and charts.
The use of infographics is becoming ever more popular these days. An infographic can be found just about anywhere—on the wall of a dental clinic, in offices, magazines, and on all social media outlets. People have recognized the efficacy of this visual communication tool, and it is now used as a medium for both branded and editorial content.
However, the embrace of infographics is most evident in inbound marketing, where brands are adopting infographics as a critical component of their content marketing strategy.
Let’s look at how infographics can help a company achieve its marketing goals.
Infographic: a powerful tool for content marketing
Our brains process visual information at a breakneck speed. In fact, according to one estimate, visuals communicate information 60,000 times faster than text! (Source: Thermopylae Sciences + Technology) You can leverage this knowledge to strengthen your inbound marketing efforts and boost your cash flow. Here are some more reasons why an infographic is a powerful marketing tool in 2021:
1. It boosts engagement.
Lengthy, text-based marketing can be boring to your readers. If you want them to stay engaged, share the information with the aid of infographics. The variety of texts and images will help them in understanding the intended message. When you visualize the data, even those who despise the word “data” will take the time to look at it. With your message reaching a larger pool of people, you are more likely to get a better response.
2. It appeals to a broader range of audiences.
You can never go wrong with an infographic if you want to reach a broader market. A well-designed infographic can easily capture the eye and interest of people of all types, whether they like reading long-form content or do not have much time to read at all. Readers who have the patience and time to read lengthy and detailed blogs and journals will not mind seeing a beautiful, graphical representation of the information. On the other hand, those who dislike ambiguous information and prefer to get right to the point will also love this medium.
3. It supplements textual information.
There are times when a standalone infographic piece is not enough, and text-based content is necessary. In such cases, you can use infographics to complement your write-up. While your well-designed infographics will give readers the gist of the topic, they will also have an option to read an informative piece of content. The use of infographics only serves to improve the material that is provided in a text form. While the content prevents the infographic from being misinterpreted, the infographic makes the content easier to process.
4. You can share it on a variety of channels.
The best thing about infographics is that they are easy to share. Your site visitors can easily share the desired visual content when it is in the form of an infographic, regardless of the social network. Those who receive this informative infographic will be more inclined to read it as well. No wonder many businesses are making use of infographics. If you want more people to consume your content, you must visualize it and share it on the social media that your target audience uses.
How to create a compelling infographic?
Here are a few tips to make your infographic stand out and deliver the desired results…
The headline is one of the first things that will catch your readers’ attention and tell them what the infographic is all about. So, if you want your readers to continue to read your infographic, you must create a headline that draws them in and piques their curiosity. In addition to being witty, it should provide clear and concise information about the infographic topic.
Keep your target audience in mind. If you want your infographic to be widely circulated, you must ensure that it contains the information and solutions that your readers are searching for. It should be tailored to their specific needs and interests.
Do not keep it cluttered. Nobody will want to read your infographic if it seems like an unorganized document with pictures and charts put together hastily. You must leave enough white/negative space to make it look more organized and legible. If the infographic is less busy, even someone who just glances at it will get the general idea behind it.
Use the text sparingly. Keep in mind that this is an info “graphic,” so use as many visual elements as possible to relay the message. This will make your infographic more impactful.
Your infographic should be easy on the eye. Too many colors can be overwhelming to your readers, so stick to one primary color and 1-2 complementary colors to emphasize the intended parts. (Related Read: How To Choose the Right Colors For Your Brand)
Print and Web Designer offers top-notch brand design services to businesses nationwide. We are experts in print design (from magazine design to brochure design) and web design. We are experts in the industry that understand what is pleasing to the eye and functional with SEO Optimization. Call Print and Web Designer now at 336-684-6505 or email info@printandwebdesigner.com for this extraordinary offer.
Inbound marketing is a remarkable strategy in today’s cutthroat world of business. It allows corporations to reach vast audiences in a fraction of a second, increasing their visibility on the digital landscape. While the entrepreneurial industry continues to ride on inbound marketing, it relies on the power of SEO. A business is only seen by consumers when it appears on the virtual spectrum. And that heavily depends on the prolific marketing practice commonly known as search engine optimization or SEO.
Although SEO is among the most frequently discussed terminologies in business meetings, it is acutely misunderstood. Eager to increase web traffic, many entrepreneurs end up committing blunders in the name of search engine optimization without ever achieving actual results. That happens because people pay heed to the prevalent misconceptions about the marketing tool and act on them. In order to make the most out of SEO, entrepreneurs must not believe in the following myths.
Backlinks For The Win Many naive business owners believe that adding numerous backlinks in a blog post is the key to success, but that’s not true. Inundating a text with irrelevant backlinks is not going to up your ranking on SERPs. To achieve results, quality matters more; hence you must organically add links to your online content.
Keyword Stuffing Gets Higher Ranking Like backlinks, an abundance of keywords in a copy is considered a herald of success, which again is a grave misconception. Google uses an intelligent ranking system that cannot be so easily manipulated. A slipshod piece of content stuffed with keywords is not going to land a top spot on Google rankings. The context, relevance, and apt positioning are essential factors that determine your blogs’ standing on SERPs.
Using Multiple Meta Tags The overuse of any SEO technique doesn’t increase the traffic on a webpage. Be it keywords, links, meta tags, or even blogs; if you add too many of any of these to your website in hopes of getting more online traffic, you might as well not waste time and effort on SEO because these tricks aren’t going to make much difference.
SEO Is Expensive SEO is not expensive; in fact, it doesn’t cost much in terms of money if you have the right professionals working by your side.
If you want your business to thrive, you need to be on top of your marketing game, which, aside from SEO, includes many design elements such as triangle web design, brochure design, brand design, magazine design, print design, etc. Reap the benefits of these exceptional business strategies to take your business to the sky.
And if you are by any chance looking for an expert web designer in Raleigh, Durham or Cary, or any other design media, contact us at Print and Web Designer today!
These days on the internet, there is certainly a lot more competition out there as far as blogging is concerned. This means that you have to post blogs much more often to get a decent amount of traffic on your site than you would have needed a decade ago. But how often is often? Do you need to post a blog daily to get good traction? In this article, we will explain to you how often you should blog to make your site a success.
Why Posting Daily Doesn’t Work Anymore On the surface, posting daily has its benefits. You’re constantly giving your audience fresh content to engage with and ensuring that you’re always at pace with the latest happening within your niche. It can be good for improving your site’s search ranking as well. Although it isn’t the biggest criteria most search engines take into account in their rankings.
However, over the past few recent years, more and more major blog sites have moved away from daily posting. This is because, with so much content out there, readers are pickier in what they want to read, prioritizing quality over quantity. Top-performing blogs today are those posting content that is highly relevant, in-depth and engaging to the reader. This is the type of strategy you should yourself be aiming towards instead of posting every day for the sake of it.
Keeping It Balanced Instead of posting every day, focus on the quality of what you write. Depending on your niche, posting three-two or even once a week can work and give you the chance to write longer and more carefully constructed blogs that really engage your audience. The comments, links and social share you garner from writing genuinely more in-depth content are great for your site’s SEO as well.
Of course, there is no one-size-fits-all approach when it comes to blogging. Whether it is posting daily, a few times per week or whenever you feel inspired, stick to a routine that you are most comfortable with. This will help prevent burnout and allow you to let your writing skills truly shine.
Print and Web Designer is a professional web and marketing service agency. We offer customized creative solutions that can help you take your business to a whole new level. For more information email Info@PrintandWebDesigner.com
The digital marketing landscape is a world of its own. It comprises of elements, unlike conventional marketing. One of the main elements of digital marketing is keywords.
Keywords have been around for a long time. They are the linchpin between what your target audience is searching for and what you’re doing to meet those needs. Using the right combination of keywords enables your business website or blog to show up when customers search the terms.
What are Keywords?
Basically, keywords are either singular words or complex phrases that are used in written copies. The words are indexed and attract organic traffic to your website. However, just using the words in the content is not enough is just the beginning.
Keywords have to properly targeted and optimized to not only attract the right kind of audience to your website but also meet customer requirements and search intent.
If you look at it from the searcher’s perspective, keywords are essentially the words and phrases they type into the search engine. When you’ve optimized the keywords effectively, the searcher is able to find the most relevant content.
Why are keywords important?
From the get-go, keywords were the primary way businesses communicated with search engines about the topics they were covering. The most you use the keyword in your content, the better chances it has of showing up on the search engine.>/p>
Keywords essentially bring attention and awareness to your page. The algorithm of the search engine picks up the keyword and then ranks it. If you leverage your keywords the right way, your blog or landing page will be higher up in the ranking; i.e. it will show up on the first or first few pages on the search engine.
This way you can bring more visitors to your website, giving you the chance to convert as many as possible with relevant content that answers their queries.
In the past, this led to many businesses stuffing their content with keywords regardless of the context. This tricked the search engine and resulted in their websites showing up higher in the ranks. But this didn’t work too well as it hurt the user experience.
To sort out this problem, Google created various algorithms and metrics to filter out keyword spamming. Semantic search has helped rank those websites that utilize the keywords to actually answer customer queries effectively.
It looks at the larger picture and understands the context of the content to pull up more applicable search results for the users. Thus, your website is able to provide a more rounded user experience.
In this day and age of semantic search, it’s important that you utilize keyword research to understand your target audience and familiarize yourself with the topics you’re covering. Print & Web Designer can help you in that endeavor. Send us a message at info@printandwebdesigner.com to get started.